The "Wii U has had quite a good year so far," Nintendo's UK marketing boss Shelly Pearce has claimed in a new interview with MCV.
Sales of the struggling console are said to be up 60 per cent in the UK this year, which Pearce attributes to to the launch of Mario Kart 8.
"We've really seen momentum pick up with Mario Kart 8 back in May," explained Pearce. "That was when we saw a step change, not just in terms of sales but also people's attitudes to Wii U.
"People are starting to consider buying now, which was cemented by our E3 activity. All the software that we showed then gave people confidence that there were lots of games coming that they wanted."
UK general manager Simon Kemp shares Pearce's positivity about Wii U.
"We've felt a real increase in interest and momentum. Compared to 12 months ago, it does feel noticeably different," said Kemp.