Polygon: P.T. is a demo for a game that doesn't even have a release date. Really, it's a piece of viral marketing: it was released as a free "gameplay experience" after Sony's press event at Gamescom in August, and "beating" it unlocks a trailer for Silent Hills, Hideo Kojima's upcoming take on the Silent Hill horror franchise. It's just a teaser, but this tiny game is still inspiring and scaring people nearly three months after its release.
People are still playing P.T., analyzing its mysteries, finding new details in its twisting, creepily repeating hallways. YouTube users like Marszie and TheGrateDebate are still posting videos about the game. Folks are making fan films, analysis videos, and lets-plays.
So, why are people still talking about it?