PopCap: The Complexity of Being Casual

Seattle-headquartered PopCap was founded in 2000, and over the past few years has established itself as arguably the premier brand in casual gaming, with almost 200 employees across multiple offices.

For example, we all know Bejeweled, which has sold at least 10 million units across all major platforms. In addition, the more recent Peggle took both the casual and hardcore market by storm.

Recent console expansion has seen multiple Xbox Live Arcade releases for the firm - including Feeding Frenzy and Heavy Weapon - and PlayStation 2 compilation releases to add to existing markets such as the pre-eminent PC downloadable, cellphone, and even iPod.

But in this rare, wide-ranging and unusually jovial interview, the company's co-founder John Vechey, CEO David Roberts and PR director Garth Chouteau explain its structure and the thoughts behind its business and development moves.

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