At the NLGD Festival of Games, Sean Dromgoole, CEO Some Research & GameVision Europe, delivered the Brands and Games track keynote speech.
This was a demographic presentation slotting into the festival's marketing component, in which he shared detailed information on European game audiences across all major console platforms.
The Brand and Games track of the Dutch Festival of Games conference was opened by Peter Warman, the managing director of game advertising firm Newzoo.
Explaining his research, Dromgoole noted, "When I talk about 'active gamers', it's people who've bought a game in the last year." His research is primarily directed at the markets of the United Kingdom, France, Germany, Spain, and Italy.