Xbox 360 and PlayStation 3 continue to be amongst the most popular video game consoles, so taking an in-depth look at the consumers who purchase these consoles is beneficial to any company looking to tap into the video game market.
Experian Consumer Research recently found while differences exist between these gamers and the general consumer population, there are also differences between consumers who bought Xbox 360 and those who bought PlayStation 3. One such difference is the age range of consumers who purchase the consoles, with PlayStation appealing to an older crowd and Xbox being favored amongst younger gamers. Since all gamers in general are not identical in their preferences, awareness of these differences in the consumer population is important when trying to reach specific consumers through video games. Similarities between the two consumer populations have also been found, such as comparable media preferences.