Are Games Too In Love With Movies?

PC World: "Here's a scary thought: Imagine a future where games and film become aesthetically one and the same. Where game publishers bid for franchise licenses and aim squarely for the lowest hanging fruit to ensure sales are consistently high by reaching the broadest possible audience. [...]

Would that be because the games industry is still overly smitten with the film industry? Or is it because of that age old adage about commercial art needing to appeal to everyone but thoroughly satisfy no one?

See the catch-22?

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