Reinventing a Franchise with Skylanders: Trap Team | Xbox Wire

So far, Activision’s Skylanders games have been all about bringing toys to life. Put a toy on the included Portal of Power accessory, and boom – you’re now playing with that character in the game. With Skylanders: Trap Team, however, the developers at Toys for Bob wanted to take a step in the opposite direction: take something from the game and bring it into a toy. When you track down an escaped villain and defeat him in battle, you have the option to capture him in a physical “trap.” The villain lives inside the Traptanium Portal... but instead of being a bad guy, he instead works for the titular Skylanders, and you can play as him using his special abilities in the fight for good.

[Mega24]

More like scamming parents into spending more money on a game and figures then the console its running itself.

[MSBAUSTX]

Whether it is or not it is completely brilliant. Children are going to be bought toys and inculcating technology into them so they can be enjoyed in the car, at home, or in a video game ensures that parents buy your toys and video games. It is brilliant money making business sense. Its not like children only play with one or the other. They are not ripping anyone off because most children are going to have toys and games. This just makes both better.