Microsoft has cut the price of Xbox One to £329.99 in the UK. The console previously retailed for £349.99.
That Phil Spencer effect :p... This should help them week on week but it isn't large enough to narrow the gap by a big margin. Always good for consumers when companies are trying to not lose ground to their competitors.
I reckon it should be £300. That is a competitive price imo.
the article says this is the 3rd price cut but wouldnt this really be the 1st? The initial SKU with kinect is still available. MS created a SKU without kinect for less and it is that SKU that has now had a price cut.
This is great for consumers and sales alike, but it may be a sign of just how poorly Xbox one is doing over there currently. I wonder what the Xbox one LTD sales in the UK are
They would be wise to do one in the US this holiday as well. NA and UK are their best selling regions, and if they want to keep the sales lead the PS4 has to a minimum they have to do more in those 2 regions, because everywhere else is pretty much PlayStation land. It's not wise to have a full WW price drop just yet, but they need to offer the best value they can going into the holiday in EU (specifically UK), and the US. That $379 XBO + Halo: MCC + COD: AW + Forza bundle needs to happen this year. That's a no brainer for most 360 fans looking to upgrade, and you get access to the Halo 5 beta a month later.
@darthv72 Second. This is the Uk. It got a £30 discount last year "From 28th February Xbox One will carry an estimated retail price of £399.99 in the UK. It currently costs £429.99." http://www.eurogamer.net/ar...
By the January sales, it should track under £300, i will buy it then. Besides, should be £300 anyway, kinect costs £130, so £430 - £130 comes to £300.
Some people think the removal of Kinect equals a price cut. Not sure how offering two models equals a price cut, it just means they are offering a cheaper option with less features.
Hmmm, "Why would you pay the same price for weaker hardware"... Now "Why would you pay £20 less for weaker hardware?"
It's the same price as the ps4 in the uk now. Ps4 has been selling at £329 for weeks now and £349 for a a game packed in.
If I could play Halo, Forza Horizon Gears of War & Sunset Overdrive to name a few on my PS4 id agree, but those games are a reason to buy one. Weaker or not.
Third price cut in Europe.
And probably not the last. This is good for people on the fence about buying an Xbox One though, and it's £20 saved on someones Christmas present. With a new lower price and games like Forza Horizon 2, Sunset Overdrive and the Master Chief Collection coming out then I can definitely see this, along with said games, boosting Xbox One sales. People ARE buying it.
Yep, me for one. In fact I'm getting a bundle with those very games you mentioned.
Good news for those looking to pick up one soon
I think £329 is where it should have been for the new sku anyway.
I agree but its defo a little sign of desperation. Sony hasn't touched the ps4 price since launch and I think they'll go 299 before end of year. No doubt Microsoft will match it but that's 4 cuts. I am not silly and know competition helps everyone but price cutting just annoys the hell out of your core users who picked up the console early, you know those who paid for kinnect too.
When your competitor is outselling you, you need to react otherwise doing nothing will not remedy the situation. Price was and is a big concern. X1 launched much higher than the PS4 in all areas. In the US it actually hasn't had a price cut but instead just the one sku introduction at $399. When you take stuff out of the box to make it cheaper that isn't a price cut, that is a new sku so I would argue with you that its had 4 cuts in the UK. That all said, In the U.K. its price point was too high regardless of the kinect sku or not from the get go. And being an early adopter is always a risk. Sometimes it pays off, sometimes you will get burned in terms of price but you also have to understand you are paying more to play earlier. Just my two cents.
It's fairly easy to find a ps4 for 299, or 329 with a game.
didn't realise, I saw it in my local argos for £329 with titanfall it's a good price imo I believe £299 without a game and £319 with a bundled game would be excellent value and keeping a £349 with kinect bundle
Crazy, its not even a year old and so many price cuts already.
its important for ms to close the gap early on. otherwise it will just be so one sided it may lose out on any chances of exclusivity deals.
Cant they just be successful? Its not like the xb1 is in the lead now and its still getting exclusive deals.. Im sure it would be great for ms to close the gap but at the end of the day the xb1 is still doing good on its own terms..
They only gap they should be worried about closing is with the wii u. The wii u has been outselling it world wide for a while now. I think ps4 is off limits right now.
It was over priced to start with, they should have launched at £349
new cod and fifa bundles should help xbone sell. those 2 games were heavily attached to ms consoles last gen and xbone needs to capitlise on that. if xbone doesnt close the gap in the next few months then uk territory is going to go to the playstation. update: replying to others here. cod sold more on ps4 probably because PS4 was in the lead. just checked fifa numbers and im surprised that it sold more on ps systems. most of the people i know play fifa on 360. actually 360 was the destination for most online games. also visited GAME stores frequently and 360 fifas sold more than PS3. well, my bad. i just presumed that fifa was attached to ms consoles. should probably ignore my earlier statement then, xbone is dead =P
But Call Of Duty: Ghosts sold more on PS4 and FIFA has always been attached to Playstation systems.
I'm not a sales expert but I can't help feel Fifa sold more on the PS3, remember football (soccer) is mainly non US and thats were PS3 was strongest. So, the two went hand in hand.
"cod sold more on ps4 probably because PS4 was in the lead." - Not really PS4 launch no XB1 atm- http://neogaf.com/forum/sho... XB1 launch - http://neogaf.com/forum/sho... Weeks after - PS4 > XB1 - http://neogaf.com/forum/sho... XB1 > PS4 - http://neogaf.com/forum/sho... PS4 > XB1 - http://neogaf.com/forum/sho... PS4 > XB1 - http://neogaf.com/forum/sho... That trend continues for a while but the XB1 outsells the PS4 version in recent some weeks but generally PS4 has outsold the XB1 version.
im pretty sure it xbone released first in the uk. anyway, xbone too expensive at that time.
Really... I doubt ppl are holding back on buying it over 20 bucks.
He didn't say dollars...
^ We don't say bucks in England.
Lol I knew that was going to come up, I wasn't familiar with that currency so just figured call it bucks instead of dollars because dollars is just as clearly wrong but not as obviously wrong?! Anyway..... Moral is it's not going to make ppl run out and buy it because it's 20 pounds less, I don't know what the conversion ratio is to dollars but I'm assuming it's the equivalent to 20 bucks aka $ if that deal was in the u.s.
Microsoft need to keep the same price for a while, it's a mixed message to those who have not got one yet. All the not so dedicated gamers will constantly be seeing a different price on adverts and start to question why the price keeps coming down, that in turn causes doubt with the consumer. If the consumer thinks a company doesn't believe in it's own product, they will quickly follow the same train of thought. I'm not talking about your 'In the know' gamer here, I'm talking about those who are not so clued up on the gaming market. You may disagree but the last price cut had little to no effect, were it's competitor has stood firm and announced no price drops and it just keeps selling...it's all about perception, as with most products sold.
I kind of agree with you! It is sending mixed massages! Those not acknowledging or, seeing this are choosing to be ignorant to the fact. Three current gen consoles on the market, but only one has had a major revision due to lack of sales! No need to mention who.... Sale reductions whether promotional or otherwise, screams the fact that; "We have been unable to sell our product at its initial retail cost!" No matter who does it. This is compounded by the fact that these reductions to price have occurred in the same regions on multiple times in less than a year! Anyone telling themselves this instills confidence in a product is either lying to themselves or...Choosing to remain ignorant to facts Microsoft have realized they've fumbled the ball, now all they can hope for is a early turnover or, a interception.
Yep, customers have to be confident in what they are buying, that can only come from the company that's selling.
Good for UK gamers on the fence. Hopefully MS is able to bring down manufacturing costs quickly and drop the price even more and in the US.
that's cool to hear that Microsoft want to sell more Xbox one consoles, I might go buy an X1 now
Should fly off the shelves IMO.
not at a £20 difference maybe if it was £50 less
the ps4 is been at that price in the uk for a while
I will definitely buy one this Holiday, seeing as Xbox One has the better games line up this year.
No thanks, sorry but it's had over £100 knocked off the price, great! How have they done this? Removed kinect which last I heard they wanted to charge a good £100-120 for it on it's own, so basically were still saving nothing really, Microsoft should have knocked it down to £299 sounds a whole lot better than £329.99 specially being this close to the all important Christmas market, hey ho xbox one may see you sometime around Christmas 2015, early 2016 ;)
Even more so when if you use you Brain and shop around you can get a ps4 on it's own for £319.99 granted they are out of stock (ZAVVI) but still honouring the price ;) that's a whole £10 cheaper which could go towards your 3 months or even a 12 month ps+ subscription ;)
You can get a ps4 for 299 brand new
Still not going to sell, because everybody's playing multiplats on PS4 and there are hardly any exclusives on XB1. And all the XB1 games seem to end up on PC anyway.
I have both an Xbox one and Ps4 but i do think the Xbox one price is a bit to high. £300 without kinect and £350 with would make it more competitive
If X1 was £249, there will still be some that say it's too expensive. I'm no Xbox fan, check my history... You don't like Xbox..we geddit! but these people are just hating right now ;/
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