Audio Branding: Selling With Sound

Next-Gen.Biz writes: "The Sega Scream. The Xbox 360's "whoosh" boot-up. Next-Gen explores the connection between consumers and audio logos.

If you've never played Xbox 360, you probably missed it.

During the final action sequence of Transformers (2007), at precisely two hours, two minutes, and 25 seconds in, gamers are treated to a recognizable image and sound: a newly purchased Xbox 360 with its accompanying audio logo.

The brief product placement lasts no longer than 1.5 seconds, as the popular console transforms on-screen into a hostile robot, after its owner becomes entangled with evil forces, while innocently shopping the streets of Las Vegas."

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