80°

Market Hype and Why it Sucks

The Brilliantly Epic team gathers to discuss this years pressing problem concerning market hype, and the games that inevitably failed against our built up expectations. Is it a fault in the industry, or a plus?

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brilliantlyepic.com
DragoonsScaleLegends3517d ago

Every company wants to make money so why wouldn't they hype it up. Usually the people hyping the game are not the developers themselves but the marketing team while some developers get too attached and hype it up even though it's just average.

SteamPowered3517d ago

Social media is a double-edged sword though. When a company doesnt deliver on what was promised, the masses hit the internet pretty quick. Word gets around, but it seems like negativity spreads much faster. I think big companies always take that risk. EA was voted Worst Company in America 2 years running.

DragoonsScaleLegends3517d ago

I lol whenever I hear EA being voted worst company. People definitely voted against EA because of there disappointment and not because of how they treat there workers or bad practices behind the scenes. But whatever it will probably make EA work harder since they get so much criticism.

venom063517d ago

blamme that market hype on IGN and anything Activision related... its a dumb, pathetic practice that wont stop anytime soon unless we make them stop.

DefenderOfDoom23517d ago

Video games need hype , for the people, that do not frequently go to gaming sites or watch YOUTUBE videos about video games.

MysticStrummer3517d ago

Market hype? More like media hype imo. I don't know how many games I've played over the last few generations that got glowingly positive previews for 6 months to a year or more before release, then got mediocre or worse review scores from the same mags/sites.

Artista 3517d ago (Edited 3517d ago )

It only sucks if choose to be a vicitim of market/media hype. Otherwise, companies have jobs to do.

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60°

Gamescom Latam 2024 has just announced its finalists for the latam BIG Festival event

"The most important games event of Latin America, gamescom latam, has unveiled the finalists for its flagship award ceremony, the gamescom latam BIG Festival, which celebrates the best in the global market of games." - Gamescom.

180°

Let's Be Real, There Is Nothing "Micro" About Microtransactions Anymore

Microtransactions have gotten ridiculously overpriced in recent years, with titles now offering cosmetic skins worth more than some games.

Terry_B1d 10h ago

Yup..this is 100% the sad truth

z2g13h ago(Edited 13h ago)

The elephant in the room tho is personal accountability. It’s easy (albeit basic) to blame the big, bad corpo, but microtransactions wouldn’t be where they are if gamers didn’t spend money on them. As it stands the MTs usually make more than the game. Publishers know raising game prices will cause backlash, so they do MTs to compensate. But the adult conversation is consumers determine the success of products with their wallets. So if MTs are a huge thing, it’s because we as consumers told them we like them by giving them a lot of money for them. So if you don’t want them to be a thing, convince your fellow gamers to stop buying them and expect that games will be decently more expensive. You all can disagree all you want, but reality is a bitch, and eventually you have to live in it.

anast11h ago

Trying to convince people is the least realistic thing. If we are trying to be adults, actual action is what changes things not "convincing campaigns" on platforms owned by the people 'you' are going against. It's madness and idealistic.

ApocalypseShadow6h ago

Easier said than done. I've told gamers for years to not buy micro transactions, expensive dlc, etc. Gamers bought it anyway. Didn't fit on a DVD that would have fit on a Blu-ray disc.

I also told some gamers to not pay for online like Xbox Live because it would force the rest of the industry to only offer playing online if you pay for it. Told them not to support a broken console that Red Ringed. To not support Xbox One because Microsoft tried to take away game ownership and how you play your games. To not pay for a console by one manufacturer where a, now 3 trillion worth, didn't make enough games at the level of Nintendo or Sony who are worth less money.

How much of that did you support anyway with your money then go back and read your comment again.

notachance31m ago

yeah that was like telling people not to do drugs or alcohol, these game companies invested a lot of money in researching about how to make people buy MTs, from creating mechanics like loot boxes, purposely make the game grindy, all the way to menu designs and what color and sound effects played when gamers bought MTs.

It was specifically engineered to take advantage of vulnerable and prone to addiction people.

isarai1d 2h ago

I mean except for the amount of content you're paying for.

Hugodastrevas15h ago

There never was, the only time I paid for a microtransaction was on Blacklight Retribution (PS4) and it was because I enjoyed the game a lot so I felt the devs should get something for all that entertainment (€5 "membership")

-Foxtrot14h ago

The devs wouldn’t get that though, that shit goes straight to the higher ups who do f*** all let’s be honest.

Hugodastrevas13h ago

Probably, but I wasn't as cynical back then and €5 wasn't a big ask to get the guns with grinding instead of renting them, and the game was good (still is on the PS5/4)

CrimsonWing6913h ago(Edited 13h ago)

I couldn’t believe what Blizzard charged for horse armor and cosmetics in Diablo 4…

I remember back in the day when a season pass was $15 and you got everything included in it. Now, I see them at $60 and you still don’t get everything.

CantThinkOfAUsername6h ago

That's just Blizzard. Unlike Bethesda's $0.99 horse armour, Blizzard's first microtransaction, Sparkle Pony, cost $15.

Shane Kim12h ago

As soon as gaming wasn't deemed nerdy anymore, and reached the casuals this happened. We're smart, but casuals play mobile games and other stuff, and don't really have anything to compare. They think gaming is supposed to be like this and pay for in game purchases.

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140°

Keoken Interactive lays off majority of team after failing to find funding at GDC

Deliver Us Mars developer Keoken Interactive has laid off the majority of its staff after struggling to secure funding …

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gamesindustry.biz
mastershredder5d ago

The industry model and standards and who's in place to approve/disapprove have changed ^ what Keoken is feeling now is much like the Mobile burst 15 years ago. Expect more to come out of your own finances. Investors are treating games like movies and now (thank$ a lot for involving yourself hollywood) only the big (and money blind) investors get involved, effectively killing a lot of content that would come out with proper non-gate-kept and/or with incentivized funding.

Markdn5d ago

And when you only make a fraction of your games worth on gamepass you suffer

Tacoboto5d ago

Palworld and Manor Lords are so suffering.

RiseNShine4d ago (Edited 4d ago )

Sorry but i couldn't care less, Deliver us Mars was as woke game as they come, climate change disaster, all female cast plus only a comic relief indian guy (it takes only 5 minutes into the game for the main female character to say how smart she is compared to the guy), evil white guys, ugly females, then add generic gameplay and puzzles (how many times do you have to cut things with a laser for gods sake), you can't change anything in how the events develop so 0 agency in the story, sub par graphics even while using UE4. So well, go woke go broke, that's how it works.

Miacosa4d ago (Edited 4d ago )

That stinks but with a 68 average critic rating on their games probably made it difficult for people to invest considering there is a bloat of games getting made these days.

ROCKY284d ago

You guys will be back with team strength and funding !