Nintendo Europe planning WiiWare TV blitz

Johnny: "Seeking to answer claims it is not doing enough to promote its new games download service, Nintendo of Europe has revealed plans for a major TV push to raise awareness about WiiWare.

Marketing boss Laurent Fischer this week acknowledged that it is "Nintendo's job" to support its developers by working harder to drive consumers to the service, and pledged to "promote this more heavily on an above-the-line basis on TV and in print."

WiiWare, which launched in Europe on May 20, is Nintendo's response to Xbox Live Arcade and PlayStation Network, offering complete, low-memory games as part of the company's existing Virtual Console Channel on Wii.

But with relatively little marketing spend going on the launch, Nintendo has received criticism in the press and from gamers via forums that it is failing in its duty to support and promote the titles developers were producing for the service. "

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