You'd be forgiven for thinking Sony had given up on the Vita - at least in the west - after its no-show at the company's major press conferences this year. But according to Sony's UK boss the handheld console is here to stay.
Fergal Gara has joined Amazon UK as director of PC.
He joins the company after four years in charge of PlayStation’s UK and Ireland business.
During his tenure, he helped turn around the firm’s fortunes in the UK. PlayStation was ranked No.3 in terms of console market share when he joined the business and, by the time he left, PS4 was the No.1 games console in the country.
He was in charge of marketing, sales, finance and customer service
Prior to joining PlayStation, Gara spent six years at Asda, which included stints as category director for music, video and games, general manager for entertainment and - eventually - trading director for Asda Direct.
He´s been in charge of Sony PlayStation UK since 2011, meaning he was in charge for the PS3 doings in that territorial .... if PS3 was only 3rd when he joined Sony, he prolly hasn´t done much to change that image.
Dunno how you can now claim that thanks to him the PS4 is nrº1 in UK. It has to do more that the PS4 is a sexy beast and successful on its own merits and not because he was in charge of it. You could most likely hire an ape from the local Zoo to direct Sony UK and the PS4 would still print money like a wh...
PlayStation UK head Fergal Gara talked about what Black Friday and the season around it ended up resulting in.
The PS4 has had unprecedented success since it was released in 2013, but its predecessor, the PS3, seems to be drifting off into the distance. This Fall represents a massive opportunities for developers and publishers to capitalize on a rising new-gen audience and Sony is quite aware of that.
Seing as how Tretton said there'd be a 10 year plan for the console, this should come as no surprise
Seeing how everyone gets excited with all the remasters for PS4 I'm not surprised and sorely disappointed. That generation lasted longer than it should, I'm baffled to why people want to extend that longer into the PS4. Let's keep it moving.
Poor Sony. They've tried so hard to pull the plug on Vita, but it just won't go quietly.
I mean, you're not even going to make a new Loco Roco or God of War for this thing? CanLego Batman 3 really save the console? I feel like games like Danganronpa, and the thousands of PlayStation brands might to do that.
@360ICE
"Poor Sony. They've tried so hard to pull the plug on Vita, but it just won't go quietly."
WTF are you talking about? Sony never did such thing...care to read the article before you comment?
"There's a perception that it's fading away. I can absolutely assure you that that's not happening. It's proving remarkably resilient. We enter the peak season very optimistic about hitting similar or bigger numbers to last year. So we feel in good shape."
Double post?
Wish I never bought that pos
But all the haters and trolls say it's dead and there are no games and Sony should give up.
I think I'd be better off listening to people that only want to down the Vita, rather than the company that would like to see it do well, so they could at least profit from it.