Another PR Nightmare For Microsoft

iTechHeads: I have a feeling Microsoft still has no idea why the Xbox One is lagging behind the PS4 in sales. It’s not a price problem, its a perception problem. This ad does nothing to fix that, it only makes their problem worse and makes them seem childish. Whether or not this fake advertisement will let people know that there is an Xbox version of Destiny is hard to tell but we’re talking about it so I guess Microsoft got what they wanted. Clever marketing or PR Nightmare? You decide.

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Mikelarry3307d ago (Edited 3307d ago )

PR Nightmare... i don't think so more like PR GOLD.

every site including yours is talking about this,this is what they wanted. now more people will know that destiny is not just only on PS


and I quote

"This ad does nothing to fix that, it only makes their problem worse and makes them seem childish".

MS is about making money as a business like they care about looking childish when they are lagging behind. if they did this ad will not have seen the light of day

vishmarx3307d ago (Edited 3307d ago )

oh boy another article on the same thing

are you honestly simple enough to believe anyone reading these articles is likely to buy an xb1 because of that ad?its a stealth low blow to sony and only the gamers savvy enough in and privy to all this are gonna get it. and its very likely these people have picked their sides already

and do you really trust ms' pr intelligence that much after this:


was it cheeky marketing? yeah.
will it get them sales,no.

Mikelarry3307d ago (Edited 3307d ago )

that's not the point for this ad,MS want their console to also be involved in destiny discussion as most associate destiny with the PS brand. the same way most associate cod with xbox brand is what's happening here with destiny and they don't want that

TomShoe3307d ago

PR Nightmare? I thought it was funny.

Not everything has to be "sooper-dooper cereal."

uptownsoul3307d ago

@Mikelarry I'm going to disagree with you that it's PR Gold…But it's not a PR nightmare either. Look, so long as these articles stay on gaming based websites, it means nothing because everybody knows that Destiny is an exclusive. All this ad does is open the "loop-hole" ads for Sony and Nintendo to use. And I doubt this ad has enough time to get much traction where it's needed (websites where people may think Destiny is exclusive).

darthv723307d ago

people talking about it, no matter if good or bad...is still better than nobody talking about it.

Volkama3307d ago

Ha ha. Most of what you say is nonsense, but Yusuf replying to that Forza crowd pick is pretty funny.

pompombrum3307d ago (Edited 3307d ago )

It's just a bit of cheeky fun. Good god, have many gamers forgot the long lost concept of "fun"?

Also I really do hope the article writer is just click baiting and actually doesn't think like that, if so and you're reading this, do yourself a favour, get off your PC and get out more.

pingthing3307d ago

I honestly don't think it is meant as an advert in the strictest sense. I see it as Microsoft tipping its hat to its own fans who believe it or not are also hyped for the Destiny launch.

darthv723307d ago

Now the website is no longer showing the ad. It was funny while it lasted.

Prob some executives called and threatened legal action if it did not get pulled. there is already too much tension in the world. What's wrong with a little humor among corporations.

seeing as the gamers cant get along with each other...at least the suits can.

UnwanteDreamz3307d ago

3 of the hottest gaming stories today are about advertisement. I just think it's kinda sad. Good PR or bad PR either way sad.

Codewow3307d ago

You don't know marketing if you think this won't get them sales.

lfc_4eva3307d ago


Only 15 million savvy customers have picked sides so far. So this is an extremely clever marketing ploy whether you like it or not.

Azzanation3307d ago (Edited 3307d ago )


So your telling everyone that people have made up there minds.. That PS4 wont surpass 10 million sales and the Xbox wont surpass 5 million? These consoles have a lot of the market left to convince which system to buy.

These console should surpass 50 million+ each. Now you need to learn marketing, this is clever and will make people notice the game on Xbox. Its not trying to convince gamers who already own a PS4 or Wii U. Its trying to convince the gamers who haven't made a next gen purchase yet. There is a monster difference between the audience MS are trying to get and the Audience you think there trying to get.

Yetter3307d ago

you have no idea how advertising or PR work

redwin3307d ago

If more stable online from Xbox won't deter the PS users, game is not what they are looking for, it's a brand. But in a different note, it'll be cool if MS does come out with a real fragrance called Destiny, although it's not up to MS.

NewMonday3306d ago


thing is all the people who talk about it know the game is coming to X1, and MS can't put interactive adds on the streets and on broadcast TV for the few people who don't.

and anyway the focus of the PS4 Destiny adds was always the exclusive content,they are not interested in "fooling" the few low IQ people who don't understand the concept of "multi-platform" that existed ever since the SEGA vs Nintendo days.

what Sony were doing all the time is messaging "Destiny is best on PS4"

16bitNutritionist3306d ago (Edited 3306d ago )

Like he said every site is talking it about it, all Microsoft are doing is making the best out of a bad situation and the bad situation is not being able to officially advertise destiny for XBOX. It doesn't matter now what fan boys think as they did what they set out to do and get everyone's attention. I think it's extremely clever. BTW chill out guys and jus play the game on your prefered system.

pinkcrocodile753306d ago (Edited 3306d ago )

Clever Advert, Clever move.

It's no different to Sony taking the piss out of MS last year with their "Here is how you share a game with your friend".

It was a cheap shot at their competitors expense and so is this. The difference here is that this one is actually funny.

Good Job

+ Show (15) more repliesLast reply 3306d ago
Webbyy3307d ago

lol O please N4G, this was nothing but a genius marketing from Microsoft. give credit where credit is due. and that was it.

SilentNegotiator3307d ago (Edited 3307d ago )

"O please N4G"? I wasn't aware N4G wrote this article or that N4G in general had much bad to say about this thing.

Webbyy3307d ago

@SilentNegotiator N4G didn't approve this garbage?

No one said they wrote it.

SilentNegotiator3307d ago (Edited 3307d ago )

Oh, well, if 7 people approved the article...

Meanwhile, most people in the original article simply called it clever and great marketing. http://n4g.com/news/1579269...

Stop generalizing the N4G community.

Webbyy3307d ago

it takes more than 7 people but you taking this way to serious bro.

"Stop generalizing the N4G community." ..this comment section speaks for itself lol


+ Show (1) more replyLast reply 3307d ago
mcarsehat3307d ago (Edited 3307d ago )

No one really gets that a big part of advertising is literally just getting people to think about the product. I wouldn't bother arguing Mikelarry, no one gets it and no one listens :)

Too many people are allowed to type on this website lol

Spotie3307d ago

Cuz there's no such thing as bad press, right?

Oh, wait. There IS. And that's part of why Microsoft is in their current hole.

mcarsehat3307d ago Show
Godmars2903307d ago

Now the same people know exactly what they knew before: that Destiny is multiplatform. that MS can dish it out, but they can't take it.

Also, this story is getting approved way too much...

stuna13307d ago (Edited 3307d ago )

Exactly, most already knew it was multiplatform! Only difference now some gamers can choose to have exclusive gameplay items Or...They can choose to smell good while playing lol.

DevelopmentArrested3307d ago

No it seems that Microsoft can dish it out and sony fans can't take it.

vega2753307d ago Show
Death3307d ago

You have to think that other people exist besides you to understand marketing. The ad is not geared at those of us that already know everything about Destiny or played the beta. This is to get people talking and making those aware that don't live, breathe and die by gaming know the hottest game of the year is on the Xbox One also.

The entire top page of N4G is about Destiny and Microsoft. Yeah, the ad is working.

Gazondaily3306d ago

"No it seems that Microsoft can dish it out and sony fans can't take it."

Seems about right. Well the ones here can't anyway.