Is it a nifty way to add reality to the gaming experience, or just another way for evil capitalists to make obscene profits off the backs of the downtrodden masses?
Jim Bray goes off on one, building a near-rant around the fact PS3 is near the point of feeding Ad's into it's games.
"The PS3 platform is primed to leverage the high growth potential of the in-game advertising market," said Phil Rosenberg, Senior Vice President, (Sony Computer Entertainment America). "Ads that are organic to the environment not only benefit developers and advertisers, but also create a richer experience for gamers."
Insult or enrichment?
Paradise City already has brand carrying trucks in its game is Jim a bit late with this one?