The madness of ChinaJoy Expo: Organizer breaks down gaming’s growing mega-conference

VB writes: "Shawn Luan, the senior vice general manager at Howell International Trade Fair, is one of the people who runs the show, now in its 10th year. While Chinese game fans — and thousands of show girls known as booth babes — provide most of the numbers, an increasing contingent of foreign game companies, investors, and business executives attend the show.

That’s because of China’s rising might as the largest game market on the planet and the explosive growth of its mobile game sector, which is expected to increase 93 percent to $2.9 billion in revenues this year, and the continued growth in its $14 billion PC online games market. This year is also interesting because it’s the first time the Chinese government has authorized sales of video game consoles since banning such machines in 2000.

We caught up with Luan to try to make sense of the sprawling show. Here’s an edited transcript of our conversation."

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