There is no denying that League of Legends is the most popular game in the world. According to numbers released in January of this year, more than 67 million people play League each month, with more than 27 million playing each day. Never before has a single game seen popularity on this scale. While League of Legends is a remarkable game, nothing becomes as popular as it has without effective marketing. Thankfully for Riot Games, one of the best marketing schemes in the world seemed to fall right into their lap. This marketing scheme is eSports.