Bunnyfoot validates the value of in-game advertising investment

The UK's leading behavioural research consultancy, Bunnyfoot, has today announced the launch of its standardised metric to validate the investment costs of in-game advertising.

Until now, the gaming industry has not had an independent method of tracking consumer attention and receptiveness levels. With its expertise in behavioural research and consumer reaction, Bunnyfoot has developed a robust technique that intelligently validates the effectiveness of advertising, product placement and brand impact within digital environments.

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