The secret to selling gamers on PlayStation Now, says David Perry, is to not tell them what it is.
“We decided not to explain the cloud to people,” Perry, CEO of Gaikai, says of his company’s signature game-streaming service, now a part of Sony’s game brand. “It doesn’t matter where it’s coming from, or how it works. They’re interested, they click, and a game appears. We saw gamers tweeting, ‘what is this magic?’”