Mobile Gaming is Finally Stepping Back From the Freemium Brink

Early in the growth of mobile gaming, games were all either free-to-play with advertisements, free-to-play with no advertisements, or priced low enough to entice a fickle audience with short gaming attention spans. But then in late 2009, the idea of in-app purchases began to spread like wildfire after Apple introduced it to the App Store. Within a year, the "Lite" app version had disappeared. Within two years, even the AAA and mid-tier developers started getting in on the freemium trend.

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