By early January, everyone knew that the end was near for HD-DVD. At the annual Consumer Electronics Show, Time Warner announced that its Warner Bros. film studio would no longer support both high definition film formats and that it would go exclusively Blu-ray. Six weeks later, after a series of defections, Toshiba announced that it would no longer manufacture or market the HD-DVD format. These events were the end of a war that waged for two years, costing consumers and companies millions that they spent on a soon-to-be obsolete technology. To really understand what happened, you need to start at the beginning.