The process of getting the player to feel that not only that they're playing in a virtual world, but that they're also connected to it in some primal, emotional way. The reality is that most mmorpg games promise immersion, but they rarely deliver upon that promise. However, some game companies manage to get it right, and one current example is Star Citizen. While this sci-fi sandbox game hasn't been released yet, everything in how the game is presented just screams mmo immersion. Why don't more mmos emulate the immersion of Star Citizen?