The Great Video Game Crash of 2015?
Last week, Activision Blizzard Inc. announced that Bungie’s upcoming game, Destiny, was going to cost them $500-million to develop and promote. When I first read this news I was taken aback. Isn’t this the same industry that is in the middle of massive layoffs and, despite the shocking commercial success of the Playstation 4, isn’t Sony in the middle of its own unique financial crisis? In the Globe and Mail report on the Destiny’s mammoth budget, Activision CEO Bobby Kotick is reported to have stated that the budget of Destiny “dwarfs Hollywood spending on some if its biggest films.”











