Sean Halliday of Pixrl Gate writes:
''How do you follow up creating a pop culture phenomenon? That’s the question Bungie has to answer following their hugely successful Halo series. Their first work after Halo was always going to receive instant hype given the pedigree that Bungie has earned over the years. It comes with no surprise that Bungie has been keen to keep Destiny at the front on people’s minds, with various press releases and videos, for example. E3 2014, during the Sony conference, Bungie surprised us all by announcing that the Alpha beta would be going live that week.''