GameZone's Lance Liebl writes, "I've never been so embarrassed by another journalist's behavior to the point of having to apologize to PR or a dev on their behalf . Especially when I don't work with said journalist. But that's exactly what happened at E3 last week. This isn't news. This is more of an experience piece, so readers like you can see what goes on behind the booth walls at E3. This experience made me embarrassed of the industry that I work for... that I love."