Multiple news outlets are identifying the PlayStation TV as a rival for Apple TV and The Fire TV. It isn’t.
Just because PlayStation TV is a small box that attaches to a TV via an HDMI cord does not mean that it is meant to compete with Apple TV as a media delivery system. When it comes to gaming the Fire TV despite its overpriced controller the Fire TV is a vehicle to encourage use of its growing video media library and on demand services. As a game platform it is not even in the same ballpark as what the PlayStation TV, which will allow users to stream games from the company’s library including Play Station Vita and Playstation 3.
What Sony is doing with this launch is providing an inexpensive entry point to its PlayStation Now network, which will set Sony up as a game streaming service in the way Netflix is a TV and movie service. The importance of this launch may be the best thing to happen to streaming until the NFL begins streaming regular season games online.