How Sony could win the console war using a PC developer
It’s almost tough to believe that it’s been a whole year since Sony’s “drop the mic” moment at E3 2013. Without question, Sony has been able to ride that wave of anti-Microsoft sentiment for the past year. But as all things eventually do, the ill-will towards the Xbox has begun to fade a bit. With Satya Nadella and Phil Spencer now occupying two key positions in the company, Microsoft has made numerous moves recently in an attempt to sway the battle back in their favor. Sony has managed to push the PlayStation Plus brand as a value added service in a pretty major way in recent years. Giving away free games has been a super successful marketing strategy for Sony, and it’s possible that we’re about to see them do a lot more of it.
