Nintendo have never really gotten the hang of E3 presentations and so, after a series of costly and embarrassing failures that were ignored by the general press and hated by gamers they opted to give up live E3 briefings in favour of super special extended Nintendo Direct videos. These occasionally tend to turn out like some sort of Dadaist nightmare but are, at the very least, devoid of utter boredom of their equivalent live presentations. CEO Satoru Iwata addresses gamers directly to talk to them about Nintendo’s values and how they relate to the way the company is currently operating, and then introduces a series of game trailers and showreels, explaining their features to the audience. Occasionally members of a roster of talking heads turn up, but for the most part it’s just Iwata talking, awkwardly, directly to camera.
Nintendo seem to be piling all the biggest enthusiasm this year into their two Smash Bros. games; Super Smash Bros. for Wii U and Super Smash Bros.