There’s a secret sauce available to nary a few game makers these days. The magic ingredient they all need but seldom have control over. That fleeting flimflam the can be here today, gone tomorrow. Like getting the hottest girl in school to be your date at the dance only for her to snub you on the day for how ridiculous you look wearing your Dads old business suit that’s 4 sizes too big for you.
This, ladies and gents, is the trouble with ‘hype’ (and how to get into it).