The Wii Crash and Capcom Mobile Bust Great for Gaming

Publishers have always wanted to expand their target audience. There is nothing wrong about expanding your demographic per se, but if a company tries to expand their audience while kicking their main consumers to the curb, there will be repercussions. Nintendo did this is a sense with the Wii. EA tried to change Dead Space into an action shooter. Square Enix started to focus their efforts on mobile instead of the console space. The list of publishers changing their identity for the mass market goes on and on.

Even with all this negativity, there is a silver lining. Companies are finally starting to realize that their core audience is the key to their business, and focusing on the core audience is the most consistent way to make a profit. Before I explain this statement, let’s examine how the industry ended up in this mess in the first place.

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2268d ago Replies(2)
Phil322268d ago (Edited 2268d ago )

"if a company tries to expand their audience while kicking their main consumers to the curb,"

Nintendo didn't do really do this. On the Wii, while it did make titles for so-called "non-gamers" or "casual gamers", it still offered games like The Legend of Zelda: Twilight Princess and Skyward Sword, it brought back classic franchises like Punch-Out!! and Sin & Punishment, it made only two of the best rated games of the generation with both Super Mario Galaxy games, it released New Super Mario Bros. Wii, it brought back Donkey Kong Country, had two new Metroid games, had a new Mario Kart, Smash Bros., and Kirby titles, a new Fire Emblem, and much more.

To select one instance, one E3 where Nintendo embarrassed itself by catering to more casual gamers, as evidence of Nintendo kicking the core to the curb is rather disingenuous.

It seems to me that many gamers come off as little brats who whine if game companies don't cater to them and them only. God forbid we get more non-gamers into the industry so that said industry can be more welcomed by others instead of seen with discontent.

KonsoruMasuta2268d ago (Edited 2268d ago )

I don't really get this whole casual vs core thing.

Years ago, the line between the two never really mattered. Early games were popular to casuals as they were to core gamers. Pacman, Pong, Tetris, Mario, Sonic, Pitfall, Bomberman etc....

All classic games that were popular among both crowds.

Phil322268d ago

It wasn't until Nintendo was winning the "console wars" nonsense.

ShaunCameron2268d ago

Casual vs. core was a term made up by those who resented Nintendo's success, especially with the Wii.

@ Phil32

Very much. And Nintendo achieved it with rather minimal M-rated content gracing the platform.

randomass1712268d ago

People wanted a reason to differentiate Wii from the other consoles due to its more family oriented direction. Sad too because Wii appealed to hardcore games with several gems. Zelda, Muramasa, Resident Evil, etc. There was some solid harcore content on Wii. It was just divided by a lot of casual games, many of which were shovelware.

randomass1712268d ago

"It seems to me that many gamers come off as little brats who whine if game companies don't cater to them and them only. God forbid we get more non-gamers into the industry so that said industry can be more welcomed by others instead of seen with discontent."

^This really does sum it up. People get defensive over things that are different. I don't like playing games on my phone, but I really like the phone game market because it introduces people to video games and it may lead to them getting a home console later on.

Hicken2268d ago

Think it had something to do with Nintendo catering to non gamers. Their primary focus was to bring in people who weren't really interested in gaming in the first place. It's the same thing Microsoft is attempting with the XB1.

Nintendo did it at the expense of core gamers. Yes, they kept up with the Mario every year or so, but unlike MS and Sony who attempted to draw in more core gamers a well as attract casuals, Nintendo only did one.

Obviously, it resulted in a high number of sales for a while. But the last few years soiree exactly the difference between aiming at the core, and aiming at casuals: where ate the Wii's sales right now, compared to the other 7th gen consoles?

Phil322268d ago

Hmm. Which consoles are still being supported? Which haven't had their manufacturer completely stop making new games in years now?

Knushwood Butt2268d ago

@ Phil

Yah, because Nintendo abandoned the Wii.

fonger082268d ago

I don't know Nintendo saw the causal market as their "main" market with the Wii... at first. I honestly believe they thought that "core" gamers would flock to the new system because of the change in gameplay, but causals just dominated the demand for it and core/hardcore sort of revolted against it. The demand is something even nintendo didn't plan for with the limited production they had in the system the first couple of years.

It helps that 3rd parties are continuing support of the 360 and PS3 not to mention the Wii Us backwards comparability canniblizing Wii sales. But let's face it, everyone who wanted a Wii... got a Wii already.

Beastforlifenoob2268d ago (Edited 2268d ago )

Actually, it's true it is made for CASUALS. Thats why on TV you would see grannies playing wii fit. Let me ask you this when was the last time a Nintendo console sold ANYWHERE NEAR the WII and why is that.

Super Nin. -49 mil
N64- 39.92 mil.... Ps1 sold 102 mil
Gamecube- 21 mil... PS2 sold 153 million
WII - 99.8 mil... PS3 sold 80 mil

It's clearly an anomaly and why is that? Because it CHANGED direction from previous Nintendo consoles, it went to the CASUALS and CASUALS simply mean MASS MARKET. THATS WHY WII FIT SOLD 22 MILLION.

KonsoruMasuta2268d ago

False. Last gen was not the only gen Nintendo won.

They also won the 4th gen. The Super NES eventually took the top spot.

Phil322268d ago

I can't trust that "it's true it is made for CASUALS" is a fact from someone who comes off as psychotic with their capital letters is performing revisionist history, and have a history of fanboy-esque comments in other stories.

That's a reason why I don't even bother debating against you. It'd be like telling modern day Nintendo their business sense nowadays is too old fashioned. They'd just go "La-la-la Can't hear you!" Much like you would.

fonger082268d ago (Edited 2268d ago )

Sounds like some sour grapes there noob. Not only did the Wii win the generation it wasn't even a competition and for the love of god do some fact checking before you spout off, the NES, SNES, and Wii won their respective generations against some formidable competition.

I love to hear your argument against that, but oh wait darn it the whole one bubble thing must sting a little.

+ Show (2) more repliesLast reply 2268d ago
Phil322268d ago

Also, I should add about Capcom, it's not really good that Capcom did poorly in the mobile space, as they are financially hurting right now.

I mean, it's great if you have a grudge and want the company to die, but even then, that's sort of pathetic to think that way.

OtakuDJK1NG-Rory2268d ago

Wii oh really
let see
Super Mario Galaxy 1-2
Donkey Kong Country Returns
Zelda Twilight Princess and Skyward Sword
Metroid Prime 3 and Other M
Kirby Epic Yarn and Return to Dreamland
Super Smash Bros. Brawl
Mario Kart Wii
Sin & Punishment Star Successor
Punch Out!!
Xenoblade Chronicles
The Last Story
Tales of Symphonia Dawn of a New World and Grace
Muramasa The Demon Blade
Tatsunoko vs Capcom
Soul Calibur Legend
Dragon Quest X
Arc Rise Fantasia
Goldeneye 007
Conduit 1-2
Red Steel 1-2
Mad World
Zack & Wiki
Rune Factory Frontier
No More Heroes 1-2
Sonic Colors

I can list more