Publishers have always wanted to expand their target audience. There is nothing wrong about expanding your demographic per se, but if a company tries to expand their audience while kicking their main consumers to the curb, there will be repercussions. Nintendo did this is a sense with the Wii. EA tried to change Dead Space into an action shooter. Square Enix started to focus their efforts on mobile instead of the console space. The list of publishers changing their identity for the mass market goes on and on.
Even with all this negativity, there is a silver lining. Companies are finally starting to realize that their core audience is the key to their business, and focusing on the core audience is the most consistent way to make a profit. Before I explain this statement, let’s examine how the industry ended up in this mess in the first place.