310°

Square Enix's Emphasis on Dialogue with Customers and Response to Online Games

Square Enix's Honcho Yosuke Matsuda interviewed by Nikkei Trendy about a wide variety of topics.

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DVAcme3826d ago

If Squeenix really had "dialog with customers", they wouldn't be mishandling Eidos so terribly. Its their most talented division, constantly making critically acclaimed AAA games(Just Cause, Tomb Raider, Deus Ex) and they're constantly holding funding on them and doing layoffs while trying to make ANOTHER Final Fantasy game happen. Oh, and don't get me started on the Enix side of things, what have THEY done in the last five years that is anything memorable? I remember when Enix released awesome franchises like Star Ocean, classic Dragon Quest and Valkyrie Profile. Oh, and remember Radiata Stories? What an underrated gem that game was.

DragonKnight3826d ago

If SE had a discourse with any consumers OUTSIDE of Japan, then things would be different. If they had any discourse with consumers at all, FFXIII would have been the first and last game of that name and world. They clearly don't have any kind of dialogue with consumers at all.

Also, where the f*** is the next Grandia game? SE published the last one, they should send Game Arts some money for a new one.

DVAcme3826d ago

Holy crap, Grandia! That's a name I haven't heard in years! I loved that series! 3 was kinda meh, but 1 and 2 are two of the greatest RPGs ever.

snarls2003826d ago

japan loved xiii and that is what matters to se

DragonKnight3826d ago

Japan didn't love XIII, don't know where you're getting that from. At the most, they "loved" Lightning, but if you know anything about Japan, then you'd know that they "love" whatever is new. If you'd ask them today who is the best FF female, they'd probably say Yuna given the FFX HD remaster is out, especially for Vita and we all know how nuts for handheld FF games Japan is.

Rachel_Alucard3826d ago

The reason SE released 3 games in the XIII is because they lost a boatload of money from vanilla 14. So rather then invest in a whole new game, the best way to get back their profits the best course was to reuse 13's assets over 2 more games.

DragonKnight3826d ago

@YTPHaruko: XIII-2 was released because Japanese fans didn't feel like they received enough closure from XIII. No one asked for XIII-3 but they put it out anyway.

The fact that the sales of XIII-2 was significantly lower (less than half) than the sales of XIII and that XIII-3's sales aren't looking any better shows that releasing those games didn't help their bottom line. FFXIV is helping to pay for FFXIV, many think it's a great game.

SE could have made a buttload of money with any number of other properties that wouldn't require the milking of such a terrible game trilogy.

Hell, they could have brought back a cel-shaded Dragon Quest game which would probably cost way less than using the assets of FFXIII again, AND made a new game that people would probably love in the process.

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TricksterArrow3826d ago

I'm a consumer, so hear me: Parasite Eve, please.

3826d ago Replies(1)
3826d ago
rextraordinaire3825d ago

If that means more Star Ocean, Valkyrie Profile, and a real, true to form new Mana game, then yes please, you go one, Square-Enix.

110°

Final Fantasy Creator Considers Square Enix & Nintendo His "Hometown"

"I am truly happy just to be able to send my child out into the world once again" - Hironobu Sakaguchi

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nintendolife.com
VenomUK13d ago

If Square Enix & Nintendo are his hometown what does that make Xbox?

13d ago
OtterX12d ago

The red light district, where games go to w**** themselves for Gamepass cash.

Asterphoenix13d ago

Well Nintendo and Squaresoft is where he started. I totally understand why he doesn't want to do FF now. If so I'm happy for either a remaster of Last Story or a new entry/spiritual successor. Loved the battle system of Last Story.

porkChop13d ago

I just really want a new Lost Odyssey, or even a proper remaster with some QoL updates. Though I'd also love to see him work with Square on a new IP.

Profchaos13d ago

That's about as good as a confirmation that we will see ports to the switch2

Knightofelemia13d ago

Wish my parents bought me a NES as a kid I would have played the first FF game. But I was lucky to have a SNES I played a bit of FF6 and just went to Chrono Trigger. When the FF collection releases I-VI Collection Anniversary drops I will take my time to play each Final Fantasy.

Deathdeliverer12d ago

I mean… this is kinda obvious. The original final fantasy and its early sequels were on…

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190°

Square Enix Financial Results Reveal Declining Sales But Growing Profits Year-on-Year

Square Enix announced its financial results for the three-month period which started on April 1 and ended on June 30, 2024.

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simulationdaily.com
lelo2play45d ago (Edited 45d ago )

They need more exclusives. That's the smart thing to do for 3rd party developers. /S

Obscure_Observer45d ago

"They need more exclusives. That's the smart thing to do for 3rd party developers. /S"

Lesson Learned

https://www.polygon.com/241...

fr0sty45d ago (Edited 45d ago )

As if selling the game to a install base of 25 million Xboxes, where the vast majority of its gamers don't buy any games, is going to make any difference...

andy8545d ago

I don't think that 50k sales they'd have got from putting Rebirth on Xbox would have affected much

Chevalier44d ago (Edited 44d ago )

Yeah the extra 4% sales like the last FF game on Xbox will totally help Square. Lol. But yeah let's pretend Xbox gamers will actually buy anything.

Literally nobody needs Xbox for ANYTHING.

https://insider-gaming.com/...

"They tried the exclusive strategy"

Exclusives on Xbox sell way worse so you shouldn't be talking about anything. If Xbox were such a good ecosystem they would have more games. It's pretty telling that most games end up exclusives for Playstation or Nintendo and neither of them even really have to pay for them either. Many developers just go where the money is and unfortunately for Xbox gamers it's to Playstation and Nintendo. That's why Xbox got so desperate for games they needed to buy up developers.

Just look at the terrible sales for Hellblade 2 which couldn't even hit any top 10 charts anywhere. Indiana Jones will definitely fail too.

pwnmaster300044d ago

lol you talk about if a developer wants that 500 million but didn’t hellblade 2 have low player count lol.
How are they doing?

Also seems like they are profiting even if they are selling less.
Probably good idea to leave out Xbox. Let’s face it, Xbox has never been good with jrpgs and that’s fine. That isn’t them.
Let them focus on there strong suit which imo is wrpg.

RedDevils44d ago

Let just put it out in the open. Xbox owners are cheapskates.

+ Show (2) more repliesLast reply 44d ago
S2Killinit45d ago

If you read carefully it shows they chose wisely. Let me spell it out for you:

1) Xbox install base was not big enough to justify cost of developing games for it as xbox users do not purchase enough games.

2) Square Enix financials shows they chose correctly by not selling its games on xbox because they made more profit by foregoing the cost of development on a console that does not contribute enough to game sales.

Hope that crystalizes for you why developers don’t make games for xbox.

-Foxtrot45d ago (Edited 45d ago )

Also…

I feel like Square putting it on Xbox will end up with them having to put more effort into the Series S and X because of the parity rule

Jumping through hoops for the Series S when they know they aren’t going to shift huge numbers on the Xbox seems a like a bit of work for the little pay off

Obscure_Observer45d ago (Edited 45d ago )

"Hope that crystalizes for you why developers don’t make games for xbox."

You´re not a developer! You don´t run a gaming company and SE certainly don´t give a damn about your nonsensical ramblings!

They tried the exclusive strategy with the PS5 and they failed!

Xbox as an ecosystem has now some staggering 500 Million Monthly Active Users after the ABK acquisition! Not even counting the COD effect on Gamepass yet!

Only some completely dumb and ignorant gaming studio or publisher with no vision for the future would ignore such massive player engagement.

Xbox might have sold less units in comparison to the PS5, but if ANY gaming studio or publisher wants a piece of that sweet 500 Million MAU pie, they´ll have to port their games to Xbox consoles first, genius.

If you´re expecting Xbox to get less and less ports in the near future, you´re in for some major disappointment.

S2Killinit44d ago (Edited 44d ago )

@Obscure
Well, the writing is on the wall. Don’t be triggered please, but clearly Squire Enix financial report begs to differ.

You don’t have to be a developer to see the state of xbox. MS is at it again with strange metrics to hide the fact that they are on their way out of the console market.

I think next generation, MS will try to escape console space altogether by going handheld. Although, I think Nintendo will make them regret that decision.

44d ago
lelo2play44d ago

I was thinking about PC... but it seems Xbox scares you.

S2Killinit44d ago

@lelo2play
Well, their report shows you would still be wrong. And yeah you were, but you got caught with your pants down.
Ps: Oh and xbox doesn’t scare me, but people who lack basic logic do.

Obscure_Observer44d ago

S2Killinit

"You don’t have to be a developer to see the state of xbox. MS is at it again with strange metrics to hide the fact that they are on their way out of the console market."

Strange metrics you said? Well... Sony's Chief Executive Officer Kenichiro Yoshida would like to have a word with you:

"monthly active users is now becoming more important and meaningful as a metric than hardware sales"

https://gamingbolt.com/mont...

Sony claims. Not mine.

Have a good day, sir.

S2Killinit43d ago (Edited 43d ago )

@Obscure
Except Sony are talking internally, they are not throwing numbers around to fluff things up with subjective metrics and to distract. MS throws big numbers to distract from the numbers they arent providing.

+ Show (5) more repliesLast reply 43d ago
neutralgamer199245d ago

They made more profit by cutting down the cost of development for a platform where vast majority own a series S, meaning more difficulty during development and most don’t buy games and wait for gamepass release

S2Killinit45d ago

Exactly, despite what MS wants people to think when it comes to sales numbers, the Series S and Series X are literally two different consoles. Any developer that wants to develop games for xbox must make it work on the both consoles.

Then, Series sales, even combined, are too low to justify incurring development costs. In other words, they make more money if they don’t being their games to xbox.

All and all, I think MS will want to escape the console market next gen, perhaps release a handheld (although then they have to deal with Nintendo)

Vits44d ago

People don't seem to understand that by making exclusive games for a single platform, Square Enix is missing the opportunity to build a community on others. It's a basic concept: no community means no sales, even if they release a game here and there. A constant influx of games helps build that community and drives sales. However, right now, the only market that Square Enix treats with any respect is the PlayStation market.

If you are one of the over 25 million Xbox players, you get no Square Enix titles. If you are one of the over 130 million active PC players, you get some Square Enix titles, but they often come as late and poorly executed ports.

Then they wonder why nobody on those ecosystems care about their games.

S2Killinit44d ago (Edited 44d ago )

Well they started on PlayStation, then started releasing their titles on xbox, but it seems this approach did not pay off financially. They are currently releasing on the console where their bread and butter is.

I don't disagree with your community point btw, its just that the community on xbox (or pc)would need to justify the costs at the end of the day. Its not like SE can bear the expense and wait it out until a community is formed, if ever.

Vits44d ago (Edited 44d ago )

@S2Killinit

No company is entitled to anyone’s money without putting in the effort to win over the market. So saying that the Xbox and PC community has to justify itself while being treated as an afterthought is very dumb. But I guess some people are so used to being treated like a doormat that they can't even notice they're being walked over and even wish that others would enjoy the "shiatsu".

Name Last Name44d ago

Why would SE invest in a "community" that doesn't buy their games for multiple generations?

Vits44d ago

@Name Last Name

Man, I swear N4G has the highest amount of cattle per page ever.

I don’t understand why people think that companies are entitled to sell their games without putting in any effort. I really wonder how anyone can believe that just because a company wants money, they automatically deserve it.

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45d ago
Petebloodyonion45d ago

Here are some concerns regarding FF 7 Rebirth:

1) Completion rate of Part 1: Can Square Enix expect those who haven't finished Part 1 to purchase Part 2 at $70?

2) Requirement of a PS5: If someone enjoyed Part 1 on PS4, is there a significant advantage in purchasing a PS5 for the game, especially when PS4 continues to release new games?

3) Exclusivity issues.

Final thoughts on FF7: Cherish and relish Part 3, as it's likely the last time Square Enix will undertake such a project. Anticipate that future remakes will be scaled down or merely remastered.

fr0sty45d ago

Exclusivity didn't hurt FF7:R sales. It was a bad year for all developers, which is why there have been so many layoffs.

Petebloodyonion45d ago

Let's consider that the FF7 Remake was released on PS4 six and a half years after the console's release, benefiting from a large installed base. In contrast, FF7 Rebirth was released on PS5 three and a half years after the console's launch, facing a smaller player base and higher costs.

In other news, Atlus is reportedly pleased with the performance of their JRPG remake, Persona 3 Reload, which became the fastest-selling Atlus game to reach the one million sales milestone, despite being available on the DREAD Gamepass.
https://www.eurogamer.net/p...

Wondering what they did differently? Oh yeah, they made the game available on all platforms, including PC.

CrashMania45d ago (Edited 45d ago )

I think we need a bit more context, Remake sold 7 million units, pretty stellar, but that was across the massive PS4 install base at the height of COVID, and then eventually PS5 and PC.

Rebirth is likely somewhere around 3 million units sold going by the latest estimates, not bad, but not as high as hoped, which is a shame as it's an excellent game, but it also relies on a playing Remake, which was divisive to some fans, and hasn't released in the best economic environment. Releasing on PC would have helped a bit, but are FF games known for selling gangbusters on PC? Xbox would barely move the needle.

Rebirth in itself is divisive with some story elements and mini games, I loved the game personally but there's no denying it has some things going against, but I think the exclusivity argument is a little bit exaggerated.

Also I think FF in general these days struggles to capture new, younger fans, it wouldn't surprise me if most current fans are 30+, my youngest siblings barely know a thing about FF and are all playing gacha, first descendant, COD and so on.

There's more up against FF these days than not releasing on Xbox, it hasn't sold the numbers at the height of PS1 and 2 for a long time now.

Petebloodyonion45d ago

I'm currently playing Rebirth and I love it (I'm in Costa del Sol). The game is incredible, but it's quite complex, which might deter newcomers to JRPGs or fans of FFXVI, especially since the story builds on the first part. For example, is it necessary to have so many leveling systems and customization options? Consider Materia, characters, weapons, party dynamics, item transmutation, the Folio, relationships, Chadley's challenges, etc. Each aspect has its unique leveling system that requires management.

Nonetheless, I'm a fan. The depth is remarkable, and I must commend the fact that each playable character has their own unique mechanics.

I also agree that releasing the game on Xbox alone wouldn't have significantly expanded its reach, but launching it on Xbox, PC, and PS5 would have created a much larger potential market.

Asterphoenix45d ago (Edited 45d ago )

We know your side of things.
1)FF7 and FF16 have done fine. Square always has unrealistic expectations. Sales problem for those 2 is FF13 and FF15 being disappointments. They got lots of sales but they used 2 engines the costs for those were colossal. FF7 and FF16 were better managed engine wise in that department. I agree releasing FF7 as a part series did put people off.

2.)They'll have legs in the long run and FF16 PC edition isn't far for FF16 they also considering Xbox but most of the sales on PC is where the sales are so there's an incentive took them a while Kingdom Hearts to put on Steam due to EGS deal. 50k extra sales on Xbox won't cover the cost not the installment base whether it is FF7 Rebirth or FF16 and they don't want to buy much games due to gamepass.

2.) Well actually people have transitioned recently over to a new generation the PS5 base is really starting to grow and will continue to do so. It is exceeding PS4 at this rate. There's heaps of good things on PS5. Loved Stellar Blade.

3.) In fact it's not as much as a issue as you think. I listed one them on 1. I think a PC release simultaneously would of worked better but FF7 Rebirth probably get an announcement soon on it's release. Development trade of for FF7 Remake exclusivity was the FF7-FF12 remasters to be released on all platforms that got announced at a Nintendo Direct years ago.

Yeah I agree they will water them done to remasters the time constraints are the biggest issue. Deep down I think people wanted a remaster so we'll hopefully see FF9 remaster/remake soon. FF7 in parts I agree was a mistake but nevertheless I enjoyed them for what they are.

Petebloodyonion45d ago

It's not about my side of things; it's about Square Enix and the shareholder side.

Despite the outcry from PlayStation fans that Square Enix's sales projections are considered unrealistic. Real-world investments rely on established principles such as return on investment. For example, an investment that expects a certain return over five years must outperform the average market fund. Essentially, the cost of the game (basic investment) must outperform the ROI of the same investment in the average market.

Jacob Navok provides some valuable insights into how Square Enix establishes sales projections (it's a great read).
https://x.com/JNavok/status...
https://gameworldobserver.c...

Furthermore, I agree that Xbox alone may not significantly impact sales, but a combined platform release on PS5, PC, and Xbox could potentially expand the customer base. It's important to note that I never claimed the exclusivity deal was the sole factor for FF7 Rebirth's situation. For example, the proximity of FF16's release, which still had DLC plans at the time of Rebirth's launch, could also contribute to the overall problem.

44d ago
shinoff218345d ago (Edited 45d ago )

Pete. I can agree with all those points even, you can't expect the same sales even with ps4 compared to ps5. the final thoughts and tbh I'm OK with that. The rumored ff9 remake if what was said is true, it sounds perfect. I think they did a fantastic job with star ocean 2 remake as well. Dragon quest 3 remake seems to be heading in a great direction to. I'd be extremely happy with that.

EternalTitan44d ago (Edited 44d ago )

Remake is fine. The people who bought it will get part 3.
The people who didnt never liked the first remake.

+ Show (2) more repliesLast reply 44d ago
VersusDMC45d ago

Sales are down because pixel remaster sold 2+million and FF16 sold 3 million+ during the same time period last year and i don't think any big(or any?) square enix game released from april to june 30th of this year.

Asterphoenix44d ago

It's not just about that it's what resources PS helped with and the payoff of it if they did it themselves which Sony had a big hand in FF7 Remake series,FF16 and some in Valkyrie Elysium.
Yeah I remember Shinra Technologies that Jacob was part of which is a company that had heaps of losses that lasted 2 years alongside that mess that was Yoichi Wada which is a whole another story it was Squares dark days they really went downhill when Wada was president. I mean Square has never been good on management side of things.

Jacob was part of the business side of Square for 4 years far as I'm concerned I'm not taking much notice of him. Well it might be a potential to include all platforms but it doesn't always work we'll see with their upcoming releases like DQ3 Remake and Visions of Mana.

Personally not sure how well Dawntrail did compared to other expansions. Personally I'm waiting for the bargain bin on that one since the content comes as times goes.

DivineHand12545d ago

I am not sure why some sources put this in a negative light. Square had no major releases this quarter so it makes sense the sales would be less. What's good is than they found a way to lower their expenses to increase their profits given that no one was laid off.

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100°

Square Enix Is "Working Hard" On Small To Medium-Scaled Games, CEO Says

The Square Enix CEO has recently confirmed in a shareholders' meeting that it is still working hard on multiple small-sized games.

CrimsonWing6984d ago

I thought they said they were focusing on bigger games… so, we’re staying the same now?

just_looken84d ago

They should come clean and just say that they are working hard on keeping the light's on as they were a greedy company that is now almost broke.

The_Blue83d ago

They can't decide rather to squeeze into the indie mobile market or AAA.

CrimsonWing6983d ago

All I can say is I hope Front Mission 3 Remake didn't get cancelled.

anast83d ago

Quality should be number 1.

Abnor_Mal83d ago

Does smaller games translate to smaller prices for the consumer, or no?

just_looken83d ago (Edited 83d ago )

HA HA square small prices this is the company that made avengers and said Final Fantasy VII Rebirth Didn't Meet Sales Expectations Amid Struggles

https://www.gamespot.com/ar...

Same in 2023 with ff16

https://www.eurogamer.net/f...

They got 202 million usd in operating income they want cash fast so get those $60 3hr long games out there fast and more microtransactions now.

Hotpot83d ago

Well I don’t mind more HD-2D games.. preferably something like FFVI, Chrono Trigger, or Xenogears.

shinoff218383d ago

Even some new single story experiences in hd2d(octapath is good but I like single story games to)

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