How PlayStation's Focus On Gamers Helped PS4 Reach #1

For years gaming consoles have been evolving into the one-stop entertainment center. For the launch of PS4, PlayStation went back to its roots and put a singular focus on one thing: making its console the best place to play. Here, PlayStation SVP of brand marketing Guy Longworth discusses that strategy

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xHeavYx2635d ago (Edited 2635d ago )

Give gamers what they want and they'll respond with their wallets. There is a reason why the PS4 is the #1 console when it comes to sales.
I've said this before, I could care less if my console can watch TV, use Skype, switch between apps or fry eggs, I want a gaming console for gaming, not for silly gimmicks

Kiwi662634d ago

have you forgotten about the apps etc that are on the ps4 like the BBC player one in the UK which if i'm not mistaken allows people to watch tv

Why o why2634d ago

The focus is games.... those things you mention are added extras NOT the reason you buy a games console.

sevilha822634d ago

But they are optional not shoved down your throught,that´s the diffrence.

Geekman2634d ago

Microsoft: Instead of games, we're offering you something that does all this other crap you could do without an Xbox One! (Oh, and it plays games too.)


Sony: Here. Games.

Sony wins.

DJustinUNCHAIND2634d ago

Mediocre games*

Fixed that for you.

Geekman2634d ago

I don't know WHICH one you're talking about, but shut up, regardless.

sevilha822634d ago

The hate is strong in this one...

SoulSercher6202634d ago

You must have Microsoft mixed up with Sony.

medman2634d ago (Edited 2634d ago )

Goty winner and goty contenders, only on Sony's platform. Name the last Microsoft first party studio that produced a goty winner. Case closed critter. Return to your hole in the dirt, curl up, and expire.

+ Show (2) more repliesLast reply 2634d ago
MasterCornholio2634d ago

Of course because it plays games better than the other console. Thats what happens when you dedicate a console to gaming.

darthv722634d ago (Edited 2634d ago )

i think the last console that was dedicated to gaming was the gamecube. no movies, no internet streaming, no music playback. just a dedicated gaming console.

From then you had the wii which had its share of media playback and then of course the ps3 and 360 were more than gaming machines as well. But even prior to the cube you had the xbox and ps2 that could do movies and other media (if modded). Hell even the saturn and Ps1 were able to play music cd's.

Up until the wii, nintendo was pretty solid on making their platforms do 1 and only 1 thing. Play games. Even nintendo knew they had to evolve into more than just a gaming platform.

Gaming is what leads many to jump in but there is nothing wrong with having all sorts of extra conveniences in the mix. it just adds to that overall entertainment value.

MasterCornholio2634d ago

I should have said main focus as in the hardware was designed for taking first. Which is evident with the praises the system is receiving from developers and the way multiplats run on it in comparison to the competition.

PrinceOfAllSaiyans2634d ago

Both Sony and Nintendo are beast. Can't say the same about the other one.

_FantasmA_2634d ago (Edited 2634d ago )

Fatality! Flawless Victory.

RPG_Lover2634d ago (Edited 2634d ago )

Since when is Sony number 1?

In 2013 Nintendo sold the most software and hardware globally. Sony lost more money than Nintendo or MS. Sony software sales were down also in 2013. And in 2014, they are seeing some difficulties with departures, closures, and cancellations.

I love Sony, but number 1? Lets wait and see. A bit too early to tell.

It might be.

Applejack2634d ago

Since when do you love Sony? All I ever hear you say about Sony is how they lose money left and right and barely talk about anything else.

RPG_Lover2634d ago (Edited 2634d ago )

Let me guess, when I talk about How Nintendo is losing money. That is ok? But we have to sugarcoat the Sony stuff? is that how it works on N4G?

BitbyDeath2634d ago

@RPG_Lover, you can layoff Nintendo too.

Hicken2634d ago

I like how you conveniently decide to add in handhelds when it suits you.

Then again, you'd have nothing to brag about if it weren't for the 3DS, I suppose.

alb18992634d ago

Now they should be focusing in paying to employees so they don't leave.
Is scare what is happening inside, stop sebreating in a ship sinking.

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