Sony counters Titanfall with Watch_Dogs and Destiny

With Titanfall launching, Sony is making use of an old Xbox 360 marketing trick. The Japanese company is pushing ads for Watch_Dogs and Destiny and bookending those ads with PlayStation 4 branding. It's subtle way of cementing an association between there console and those eagerly awaited games.

[2pacalypsenow]

Good for them :-)

[kazuma999]

Destiny = owned titanfall <--- dont deserve a capital T

[HanCilliers]

With Titanfall not featuring in certain countries, and both WD & Destiny appealing to different genres... good one Sony

[Bonkerz]

X1 has those games as well, sorry Sony.

[lord zaid]

Did you read the article? That's the whole point. Those games are multi-platform, but the adverts are pushing the fact that they're on PS4 and completely ignoring the that they are multi-platform.

Its a subtle marketing trick to associate those games with PS4 and not Xbox One.

[Jdoki]

Yeah. MS have been doing it for years in the UK. Just about every EA game was made to look like an Xbox360 exclusive.

It's a simple trick

[MysticStrummer]

80 million 360s and countless mid range PCs have Titanfall.

[lord zaid]

True. But Sony aren't trying to stop people buying X360s and PC. They're trying to get people to upgrade to PS4.

[MysticStrummer]

Until we get to a point where PS4s are sitting on shelves for awhile, Sony is selling about as many as they can. People will either wait or they won't. Titanfall isn't the kind of game, in gameplay or visuals, that would make me buy an XB1 but to each their own.

Like the article said, this is no different than multi plats having only "360" at the end last generation. As someone who looks online for gaming info, that kind of psuedo-subliminal advertising has no effect on me, but for more casual gamers it might. Of course those people might also not know much about Watch Dogs or Destiny, but the games do look cool and make an impression. Those people also won't know about the alleged Watch Dogs downgrade either.

It's late and I'm not sure my thoughts are exactly flowing with logic, but in my fuzzy mind I had a point in there somewhere.

Peace and good gaming.

[TheGreatAndPowerful]

Doesn't Sony have a month long exclusivity deal for DLC with Bungie?

[medman]

@Bonkerz
But the games will look better, and play better, on PS4.

[B-radical]

Theres no way MS can counter attack watch dogs and destiny.

if only they were coming to x1

to some extent if you do advertising on a multiplat your kinda advertising for all platforms except you can advertise exclusive dlc thats about it

[iamnsuperman]

This was similar to what happened last generation. Multiplatform games were being advertised for the 360. The reason? It was because it had the biggest market share in certain regions (us and uk) . This time around Sony has that which is why it is happening to the PS4

[B-radical]

I remember a time at the end of an advertisement all platform logos would show up at the end

[urwifeminder]

Think this is on the wrong page Sony stuff is over there <.

[Ocsta]

Seems Sony's learning what dirty fighting is needed to properly win this thing. Good.

[Sevir]

Both Platforms have done this last generation!!! It's called brand association... MS did this with Bethesda games, Activision's Call of Duty, etc...

Sony did it with Most EA games and Ubisoft, Dead Space, the Simpson's, GTA5, Assassins Creed, Batman... Nothing new!

[gamer7804]

It's really the only strategy they have right now, but i think they should focus on infamous instead, they are really lacking in exclusives until then.

[S2Killinit]

They have more exclusives than MS in the pipeline.

[Sevir]

Lol... They've got plenty! Just because they aren't talking doesn't mean they are lacking. MS's launch line up is paltry and this is their first major release just like Sony!

[gamer7804]

thats why i said "until then" right now to go out and buy exclusives. Thats why instead of Multplatform titles they should focus on stuff thats near release, like infamous.

[scotmacb]

Yeah they really countered titanfall lolololol the only thing that counters titanfall is titanfall 2

[fanta_claus]

Didn't Sony already do this for the PS3 with a few Ubisoft titles? I could have sworn Assassin's Creed 3 often ended with the PS3 branding. It's nothing new for either side.