The Xbox One still doesn’t have a release date in Japan, but why? Apparently Microsoft is busy plotting its return to the local spotlight after two generations of unsuccessful attempts with the Xbox and the Xbox 360.
As long as Japanese vendors label platforms made outside of japan as "foreign", no non-Japanese platform maker is going to do well in japan. I haven't heard of any other country segregating their games this way. http://www.wired.com/gameli... If I were MS I would use those resources elsewhere. Japan is a lost cause as long as they show prejudice to non-Japanese made platforms.
Xbox isn't going to gain much of a foothold in Japan. This isn't a slight against the JP Xbox team, but that's just the way things are. They'd be better off focusing on their main Europe/NA territories.
They lost lots of market share in their home terrains (US & UK) already, Japan or Asia for that matter should be their least concern right now.
MS please stop ...... just stop. who bright idea was we are losing serious ground in NA and EU so we put all that unnecessary workforce in a region that has never cared for our product.
WHAT? are they still in planning and preparing phase??? game over and humiliating defeat for them if it is!
Send 100,000 console to JP during launch for the first month, and send 10,000 consoles per month afterwards, 50,000 for each big Japanese release and call it a generation for Japan. The best selling week for the 360 was launch with just under 55,000 units sold. The best selling years were 2008 and 2009 with both years coming up just under 350k units each with Japanese centric games like Star Ocean, Resident Evil 5, Tales of Vesperia, The Last Remnant, Beautiful Katamari and more releasing those years. And the introduction of the $199 Arcade, $299 60GB, and $399 120GB Elite in 2008. With a $500 price tag the XBO isn't going to do anything in Japan, worse of all Japanese support seems to be heavily focusing on PS4. Send 2 million consoles over the entire generation to Japan and focus on NA / EU.
They might need Stephen Hawkings working on that strategy cause dam, it's going to be tuff.
@ABizzel1 Best selling week for 360 was 55,000? That is better than the current week on week international sales of the XBox One.
Japanese gamers are frickin' smart to steer away from shooters. Over here in the West the market is saturated with them to the point it's disgusting. Microsoft has been trying to change the image of Xbox in Japan since the original Xbox. They have never been able to so I doubt they'll succeed now.
An exclusive AAA MMOJRPG might be their only hope.
There throwing a bunch of money at Japan that could be spent instead on great gaming studios in countries that give a damn. Stick to your strong points.. They did that with 360 after failure in Japan and it got them a massive check in the keeping up with Sony column.. If they stand any chance against the juggernaut that is currently the PS4 they need to focus on what they do best in the countries they do it best in..
I agree with gozer and disagree with Tomshoe, but I also agree that MS needs "role play", "role play", "role play" and platform games in JP
It's the same for the iphone, and it does great in Japan. It's mostly a matter of marketing, and having real content/features that appeases the Japanese. Not sure Microsoft will manage (probably not), but the "oh my god, they hate foreign stuff" one is an excuse. Edit: disagree as much as you want, but it's a 100% proven fact that there are ton of extremely successful "foreign" products in Japan. A stroll around Tokyo is enough to show that.
I disagreed because I think that even great marketing won't make the Xbone successful in Japan ...PS4 and common sense will make this impossible. You are of course right that it's not about "home" and "foreign" products, the same holds true for Americans and Microsoft as can be seen with the PS4.
Successful 'foreign' products in the form of McDonalds, coke, Pepsi, Iphone are not anywhere in the same sense as a gaming console. those products succeed because they arent infringing on anything remotely close to what is offered directly within that culture. The original xbox did okay its first time out. The 360 paled in comparison because the JP market didnt take too kindly to MS dropping support almost immediately when the 360 was announced. 3rd time will not be the charm no matter how quirky they try and develop jp specific titles for it.
@darthv72: you mean Japan doesn't make cellphones? Didn't have fast food before McDonalds? Its own soft drinks? Please think again.
Lol all of those successful foreign product smade forrays in areas that were already a big competitive market in japan . That line of thought makes no sense . Ok there is skepticism , protectionism , xenophobia even pver there . But people constantly act as if Microsoft efforts wrre any good to begin with , just because they brought a few exclusives jrpgs , way ahaead of the ps3 even . But they keep forgetting how a non household name first released with close to no games marketed toward japan . Nintendo and SOny can do that , because they do have foothold and people know wich franchises and allegiance to usually expect in Japan , but microsoft ? People forget the console launched mostly with Kameo , Perfect Dark , and a bunch of western games . The only big japanese game title at release was Dead or Alive 4 , the least popular entry in the franchise's history . Soon enough some will argue , that the japanese public should open up (wich they slowly actually do) , as if the western word would even accept a console launching with pachinko games , Nobunaga's ambition and other 100% Japanese centric titles . Hell they dont even have too , when needed those consoles launched month to a year later with more suited titles , even with the abysmal ps2 launch . The 360 japanese jrpgs gems took a fairly decent time actually to come , but at least one of them should have been ready for release
@Darth...Abriael is correct. Western products sell quite well in Japan, in part, simply because they are Western. The younger generation have lapped up everything Western for decades. Music, movies, TV, food, clothing, etc. MS just hasn't produced a console with the gaming options that cater to Japanese gamers. Instead, they marketed their idea of gaming to the Japanese. The original Xbox was probably the closest that they ever got to "traditional" gaming in Japan.
@Abriael It didn't have fast food places, touch screen smart phones, or soft drinks anything like what we had at the time those came out in Japan. When it comes to game consoles they already have two giants in the industry and don't care for the generic competitive shooter genre that made XBox popular. They are out of touch with their main countries as it is. I doubt they know what Japan wants.
Abriael is right and those disagreeing are 100% wrong. How do I know? Lived in Tokyo for 12 years. It has nothing to do with a product being foreign. The problem is with Microsoft itself. Basically, they burned themselves twice, and people don't forget easily. First impressions matter.
@Sinspirit...I lived in Japan from 1984-88. I can attest to the fact that the DID have their own soft drinks. They DID have fast food restaurants, styled after those in the west. That was over 30 years ago! I don't know if MS is "out of touch" with Japan or if it just really wants to impose it's idea of what gaming is...much like it has done in the US (for better and for worse).
@iceman06 They were supposed to be like them. But they weren't.
@Gozer: You seem keen on pushing the 'jingoism' angle. Have you by chance inadvertently represented yourself as the very thing you are railing against?
Hes just racist towards the Japanese because they never accepted the Xbox brand. Truth.
They need to swallow their huge pride and DROP the name. Xbox translates to Failbox, Exitbox, CancelBox in Japan. That has always been their problem.
That reminds me of when Chevy was selling the Nova or something in Mexico and sales were abysmal. They then learned Nova literally meant No Go in Spanish. Lol
@Dead Or the Pajero in Spain because in spanish it means wanking :D
The new Xbox One or commonly shortened to X1 doesn't help them either. In Japanese it is translated to Batsu Ichi, or Wrong One. Or refers to someone who already divorced once. Not a positive thing.
Plenty of "foreign" products do great in Japan including iPhone and even McDonalds is hugely popular despite how non Japanese most of their food is. The original Xbox was so far away from what the Japanese people wanted. It was huge, bulky and mainly western games. The 360 improved on games, they got Blue Dragon, Lost Odyssey, [email protected], Star Ocean and a few others, but the damages was already done with the first console. FF13 didn't even release in Japan for the 360 and Sakaguchi switched to doing his third game for the Wii. Also as Andrew mentiones above the name is bad. X isn't a good thing in Japanese culture, that's why in Japan on the PS X is to cancel and circle to confirm. It is clear while the Xbox isn't doing great in Japan, all of their consoles are greatly geared towards the western market and the X1 is even more US centric so it has even less appeal in non US countries. Add to that their attitude, being arrogant didn't help Sony and it won't help MS. Arrogance in public is found upon in Japan even more then in the west.
I think they want to be in Japan even if they sell 1000 consoles a month, because otherwise developers won't want to release their games on Xbox One, and probably would not want to make them only for America and Europe. Also, as usual, Microsoft will NOT allow to have those games exclusive to Sony in Japan. Even if they sell 1 copy of a game there, that's one sale less for PS4.
Doesn't Japan like love Apple or something? Anyway Microsoft's failure in Japan is a given. People fail to realize Xbox has a small presence globally . The 360's popularity was a fluke.
I read last week that the Wii U has outsold lifetime sales of the 360, a console that has been on sale for about EIGHT years. This means the Xbox brand is not gelling with consumers in Japan. Remember last gen the 360 launched before the PS3 which gave it some advantages, this time the PS4 has launched first. Also the Xbone is a big console and the new Kinect is a big camera and the Japanese prefer them small. I suspect the Xbone in Japan will remain a niche machine.
Easy, change the name to... 神風ボックス、そのソニーのゴミ箱よりも多くの日本人 ^Kamikaze Box, more Japanese than that Sony trash.
Should work great so long as they are as gullible and as thoughtless as us Americans.
There are plenty of products from the West that do well in Japan. You can't blame prejudice for them not having a taste for Western games.
Losing weekly at home is where their focus should be. Japan is not interested in Xbox.
This ought to be a lark to watch unfold.
Meanwhile in Japan... http://gifatron.com/wp-cont...
New Strategy: Cross out Microsoft on the box and replace with Sony.
About the only thing that would give them any hope at all would be to put PlayStation or Nintendo stickers on the box and hope that fools a few hundred people into buying it. Japan has already been very clear on this; they are NOT interested in the Xbox.
The Xbone is a distinctly American product with no sensibilities that relate to a Japanese audience. From the western launch games, to the TV and media focus, to the whole using Kinect where they simply cannot in the places that they live. Microsoft could end up buying the license to Japanese titles, but we all know that is just another short-term investment that history tells us does not work. So I'm trying to find a more realistic alternative, and I'm not coming up with anything. The only way I really feel Microsoft can find their way into the hearts and minds of Japanese gamers is to adopt the culture from within their company, make Japanese title internally that appeal to the audience, show genuine, lasting passion for these kinds of games, and most of all, respect their audience. They need to work on their anti-consumer ways. I don't think their practices or detrimental focuses can get them anywhere in the land of the rising sun.
Redesign and rename the console that might work. Remove all the Kinect stuff and multinedia features that are not useful in Japan and they might outsell the 360.
You may be on to something. Remember the original NES, it was the Famicon in Japan and it had a totally different look to it from when it came to the west. Also the box art for its games were always changed to fit a more western audience. Most of the time for the worse though. Maybe MS can do the same, it would cost a lot more money for a redesign and change but what other option do they have unless they come out with an exclusive Dragon Warrior or any other game that shuts down Japanese work production.
Actually they showed a video of two guys in a normal sized Japanese apartment and the new Kinect worked really well.
"return to the local spotlight" implies that they were in the spotlight at one time. They were not. I think the number one thing they have to do is advertise. For some reason, people don't seem to be aware of the brand.
They kinda have been for like 10 minutes at the launch of the Xbox 360 when they announced all those JRPG exclusives.
Vin Diesel have a better chance growing an afro. Lol good luck with that Microcrap Microsoft reminds me that one creepy guy who try to lure the kids into the creepy van...Microsoft, don't be that guy -_-
MS built the xbox brand around features that predominately benefit the US only. The further your are away from US culture the less appealing xone probably is. They even spent $400,000,000 of their 1 billion "exclusives" budget on acquiring exclusive NFL content. Outside of America most people don't give two hoots about the NFL. It's obvious that if you're not an American, you're a secondary concern for xbox division.
I like American Football and follow the games and so do many people in Europe, but there are much cheaper ways to watch games compared to paying for the NFL streaming service. There are several free view TV channels in different countries in Europe that show NFL games. And if all else fails there are always free online streams. Obviously one big issue is the time, it's hard to stay up that long if you have to work a few hours later.
Whoever makes a really good Attack on Titan game first will win...
Unless.. it's made a third party game :O!
They would probably bundled titan theme hentai boobpad and giant pillow.
What image? Xbox don't have any image in japan.It doesn't exist over there.
Something tells me they ain't gonna have much luck this time around either.
Please STHAP ლ(ಠ益ಠლ) Don't force us to buy Xbox one for specific exclusive JRPG's like you did with xb360
D.O.A Japanese gamers have no interest in Kinect nor does most the world changing the image will not do much to get them interested in it.
Microsoft should just forget Japan to be honest. It's sort of a heart warming miracle that the PS4 has done as well as its done in Japan. I'm not sure miracles happen twice though...
.......well, if they wrap it in a PS4 box
Japan is an important market. Also home of MS main competition so its only right they try and sell In Japan no matter what. Its a lost cause tho. MS needs to first shrink Xbox One and offer Japanese gamers something the other two competitors don't. Bondage/BDSM, gayish boy Mangas, Anime and exclusive JRPGs...
Japan's gaming culture is even more free from the corporate apologist nonsense that could've helped xbox thrive here. They'll sniff out their fake gamer pander talk before they've even released an ad.
Japanese gamers are discerning, uncompromising and most of all, they know what they like. Pandering to them with sweet nothings about how much they care about the culture and games that appeal to their tastes will do nothing, and they will see it coming a mile away. MS is best being genuine and actually making games that Japanese gamers tend to prefer. But MS is all about the western appeal, and they will go to third party for the Japanese content. So really, the most genuine thing they could do is not enter the market to begin with, and not come along with the disingenuousness that is expected, cause they could never get away with saying that they care about the Japanese market, or its audience - cause they don't.
A difficult task to say the least. Firstly they need a lot of exclusive JRPGs... Like a monster hunter. They need to reduce the price, redesign the console and the controller (small and more compact) A lot of marketing with Japanede centric themes. A complete rebranding for the Japanese market. Even all of these are still not enough.
I think a new Sega console would sell better than an X1 over there...f*** Sega just make another console!!
OMG the title "Microsoft “Preparing a Strategy to Change the Image of Xbox” in Japan" made me LOL! I can't wait to watch this debacle. For the love of money why cant Micorsoft just let that go? Every thing they do is a disaster in which in the end they only look greedy or clueless. Which will it be this time?
First of all any strategy you do won't work in the Japanese market. Second of all why try if you ain't existent there? Third of all just give it up my sharingan predict it and read it, and i'm saying it still going to be the same there even if you do can image there it's impossible MS just give up, and focus somewhere else.
Unless it's made by Apple no western product will ever succeed in Japan.
I would rather microsoft concentrate on games I would like to play then invest alot in Japanese oriented games. Yes that comment is massively selfish.
A Picture is worth a thousand words. So I have 2 thousands words attached that explains Xbox One anywhere outside US