With a lack of exclusive games and Japan’s brand loyalty Microsoft is going to have a tough time breaking through to the land of the rising sun.
I'm not a 100% sure about that even with the reasons the writer gave because if Microsoft released the X1 and said exclusive content is coming for FF15 and KH3 it likely will be a big deal.
MS doesn't have exclusive content for those games, do they? Link please?
lol, No they haven't said anything. I was just pointing out that everyone says MS doesn't stand a chance in Japan and if they announced something like exclusive content for those games it could be a game changer for MS in Japan. Edit: spelling
Oh OK, you made it sound like they already had it. Anyway, what makes you think that exclusive content for a couple of games will help them any more than full exclusive games helped the 360?
If M$ are losing in their previous stronghold America what chance will they seriously have in Japan? http://www.google.co.uk/img...
If lost Odyssey and blue dragon couldnt make the 360 big in japan , I don't think anything could
@Kris I hate to be a downer, but I'll tell you right now, the Xbox isn't going to do well. It's a neverending circle really. The Xbox doesn't sell in Japan because it doesn't have many Japan focused games. It doesn't have many Japan focused games because Japanese developers don't make games for it. Japanese developers don't make games for it because it's not profitable. It's not profitable because there's barely any install base. There's barely any install base because it doesn't sell! It's a crappy cycle (much like the Vita) and I hate it, but I don't see it changing any time soon.
@tomshoe 360 had exclusives and had Japanese focused games. Basically they paid for devs to develop for them. Sadly it just didn't make too big of a difference and Japanese developers took advantage of taking ms money and then giving ps3 an enhanced version
I'm just thinking that MS are going to try something to try and have a strong start in Japan. I really can't see them rolling over to die at the beginning of this Gen. Couple of the things MS might do are timed exclusives, buy exclusives, timed DLC and if they get the right games with the right stuff it could be interesting. Now how far they will go or how deep they reach in their pockets is another thing. A crazy example would be a FF7 remake exclusive.
Even if MS had Final Fantasy exclusive to Xbox One, I don't think they will succeed significantly to make a dent in Japan. Japan is a strongly nationalistic country, with great pride. That means, products they have a long history with isn't easily replaced with a foreign brand. Heck, even a sh!tty American cars, the midwest that manufacturers them frowns upon Japanese cars. So the Japanese being even more nationalistic would make it almost impossible. There are only two possible contenders in Japan, that is Sony and Nintendo (or another japanese company OR neither of them existed anymore). This won't stop MS from trying, and I commend them for that, but they have a huge uphill battle there. Better stick to other regions that care!
For the 360 the had exclusive JRPGs and still didn't sell very well, this gen will be exactly the same.
Nope I disagree, it's not going to be exactly the same. It's going to be worse. If I was a MS executive, I wouldn't bother trying for the Japanese market anymore. The amount of money spent versus the gain is simply not worth it. I would take my resources and start to try and win back the US and UK.
When did anything related Xbox had a chance in Asia?
If exclusive content does come to those games it will mostly be for the PS4 versions just saying
Not even tentacle rape, Gundam, or Son Goku could save Xbone now.
Saying MS has the pull or even money to get FF15 and KH3 as exclusives, for just Japan nevermind the world, is like wishing for bottled orgasms.
True I may have gone a little extreme, but saying a company doesn't stand a chance without knowing what's going on behind closed doors is also wishful thinking is what I was getting at even with the reasons the article gave, its still not set in stone
If anyone has exclusive content for KH3 and FF15, it's going to be PlayStation.
"saying a company doesn't stand a chance without knowing what's going on behind closed doors is also wishful thinking" Except there are the examples of two failed consoles. Ignoring the first Xbox, looking at how the 360 began strong then fell off despite over a year's lead and JRPG, looking at how the XB1 is coming into Japan on low key after the PS4's launch, even with FF15 and KH3 it would be going uphill. And as stated before it doesn't have them. It really doesn't even have Titanfall to show off its strengths in the world market. How is it suppose to do better in Japan with crap like that going on?
The X360 was cheaper than the ps3, arguably had some of the best jrpg's catered to the Japanese market, as well as had all the western games that also catered to non-japanese people in Japan, and STILL didn't put a dent in the market. What makes you think the Xbox One with its higher price tag, physically bulky system (Japanese people like smaller form factors), and lack of any games that cater to the market has any chance at all?
@KrisButtar Did MS pay u to say that? 2 games ain'tgoing to make that system sell. FAIL
I think they did all they could with the xbox and 360, they seem to be doing even less with the xbone so theres not much point
Good point. They used the 360 as a "Our system can play those game just as well or slightly better system. This time Sony does really care if they have the games. And MS can't take ain't games from Sony because exclusives are exclusive and multiplats will run the same if not better on the PS4.
Even then they had lost planet, dead rising, monster hunter frontier, lost odyssey, blue dragon, and a lot of other japanese-centric games that were exclusive or timed exclusive and even with all that they couldnt get their foot in the door.
They did not do all they could with the 360. They shut down 1st pasty studios and concentrated on the US and UK markets primarily. Just look at Sony's approach. They welcome all development from AAA to indie games. They invest in studios and games not throwing money for exclusive DLC, etc. Microsoft do come across very arrogant and narrow-minded in its approach to game development. Once you embrace gamers and developers they will embrace you back. They could do quite well in Japan if they had the will and patience. Develop ties with Japanese developers and produce some Japanese specific games. They may well not see any benefit in the near future but if they stuck at it they may reap the rewards with any future console (if they decide to make another console).
Im talking about the first few years, 2006-2008. After that they pretty much gave up, rightfully so. In that two year period they pretty much did all they could. The problem with xbox's chances in japan is the first xbox flopped there after lack of support, that led to a chain of non existent brand loyalty continuing with the 360. Even if they did everything right with the xbone in japan it probably still wouldnt top 2 million. At this point xbox systems are just a collectors item in japan. They did produce a ton of japanese games actially. Lost odyssey, blue dragon, tales of vesparia, ninja gaiden 2, star ocean: the last hope, lost planet 1, dead rising 1, dead or alive 4... list goes on too. Sony and nintendo are just too dominant for a 3rd competitor.
360 came out with the right attitude and many things correct. Friends list and user names across all games. Achievements Custom song list Mp game invites. They also tried all they could for Japan.
If the Xbox One is more expensive than the PS4 in Japan it has no chance. If they want to compete the Xbox One would have to be the equivalent of $299 not $499 and even still it would probably get outsold since the PS3 outsold the 360 by a heavy margin with a bigger price gap.
buhahahaha MS and japan in the same sentence. but honestly i do tip my hat to them for trying even when the clearly knew what they were going up against
Simple just look at the OG Xbox and 360 sales.
.... because they're not really releasing it there except for in limited quantities?
This writer is arguing with a wall apparently, no one ever, EVER said it would be a success in Japan.
They stand a better chance in China.
Such a stereotypical and ignorant article. Having lived in Japan for more than 5years I can tell you that people DO buy many foreign products....Louis Vuitton bags, iPhone, McDonalds....its not the place it was 20 years ago. Microsoft is also a very respected company (believe it or not). But their gaming machines have never been designed for the Japanese market. They are huge systems,rely onTV too much, Kinect is barely usable in tiny rooms, FPS games are not popular here, local developers don't support them (unless shown a fat check), its more expensive, doesn't have FFXIV..... The list goes on and on...don't just say "Japanese don't want American systems because they love Japan"....simply not true anymore.
^ What this man says is true. Educational reading for those that still go on with the decades-outdated "Japan doesn't buy foreign stuff" myth: http://www.gamerevolution.c... The original Xbox and 360 had SOME exclusive games that appealed to the Japanese audience, but not nearly ENOUGH. They failed in Japan because appealing software drops were few and far between. And then when 360's "exclusives" started going over to PS3 with enhanced versions, there just wasn't any reason to believe that anything would stay exclusive anymore.
It all depends on how a company looks at it if its a success or not. Just like the sales of the xbox one and PS4 at the moment they are both selling better than the 360 and PS3 sold in there 3 months or so on the market so in that case they have both been a success. If Microsoft are aiming to just sell more xbox ones than the 360 sold in Japan then this can be classed as a success if they sell more. If Microsoft are trying to out sell Sony in Japan and they don't then its not a success but I don't think Microsoft are trying to do this over there.
Japanese don't like the business first attitude, when it comes to gaming http://www.eurogamer.net/ar...
Every time I tell my Japanese girlfriend something about Xbox, the first question I get is "What's an Xbox?". She's perfectly familiar with Nintendo and Playstation though, and enjoys playing games. Think that tells us enough about Xbox' chances in Japan.
short term memory ?
Not so much. Disinterest I presume.
MS has not a chance in Japan but it will be #1 in the U.S. before the end of the year.
Yeah I mean plus Sony is FOR the gamers and never lied to us about anything especially resolutions for their games....wait what? Killzone multiplayer is what?
because the majority of japanese people are racist and they do not buy american products that include the majority of western games also japanese gamers are stuck in a time frame that passed more than a decade ago they refuse to evolve because such thing is risky and japanese are known to not take risk,they settle down to the same story arc gameplay mechanics and even dated graphics and animation they are known for.
Wow, you sound just like Gozer up there, ignorant, and racist as hell.
Instead of making sweeping generalizations about an entire nation of people with absolutely no evidence to back it up, why don't you try actually researching Japan, it's popular culture, and the sort of products that are popular over there. You'll find that the majority of what you just said is utter crap. Seriously, where are the people who say things like "Japan hates American products" even getting this bogus information from? Textbooks from WW2 era? Because it's ridiculous to suggest that Japanese people steer clear of anything that's non-Japanese. Japan has entire stores dedicated to selling specific American brands and products. American media is extremely popular in Japan. Hell, a large portion of Japan's popular culture IS America's popular culture. Just because they aren't interested in Microsoft consoles and games, that doesn't mean the entirety of Japan is racist and hates anything made by Americans :/
Okay, first, NO...just...NO! Japanese people racist? When did "American" become a race? Secondly, if you ever spent ANY time in Japan, you would quickly realize that most things that are "western" are considered extremely desirable by the younger generation (which would be the target audience for video games) in that country. Western music, movies, TV shows, FOOD, etc. have been all the rage in Japan for decades. This has much more to do with a relatively "unknown" commodity not providing the same bang for your buck as a known commodity. Though they love the West, the way that they game is a bit more "traditional"...rpg& #39;s, platformers, TPS's, adventure games, and racing games can be system sellers in Japan. Their gaming habits are much different than the West. MS hasn't catered to what Japanese gamers like the most. Mostly, it has just offered what Western gamers like to the Japanese (aside from a couple of rpg's).
For those saying otherwise: The orig xbox didn't make a dent in 2002 in japan. then The Xbox 360 improved on sales over its predecessor in japan but still very low, even outsold by PS2, PSP and wii. and right now the more expensive and less powerful console is out. What makes you think it can make a difference? japanese are somewhat tech savvy and nationalistic, they are not stupid. those who will buy xbone are the ones willing to try it out or avid console collectors. anyway Goodluck to MS.
An interesting perspective, but at the end of the day, only time will tell if the Xbox One will prevail in Japan.
@NightOfBlades It will not! XBOX is not really a popular machine in japan! when they first launched in japan, they totally disliked it, being too big was the first problem with it. Second it hardly had no japanese 3rd-party support, and.....actually that's it. So XBOX 360 coming out to japan and i will admit, it did great, they had afew japanese 3rd-party support, but however, after the price drops and PS3's, XBOX 360 was defeated last year, i read the numbers. So ur saying that the big amp is going to prevail in japan? keep dreaming that as your dreams will become a nightmare because that'll never happen while sony is killing it in japan right now.
Xbone has no chance in Japan. It's too US centric, kinect wouldn't work as it needs too much room, no Japanese games and the xbone is too big, especially with the power brick. Tbh xbone is struggling, even in it's own territory. It's got nothing to do with racism ffs.
Struggling? You gotta be shtting me. It sold over 3 million in less than 3 months in only 13 countries vs 48 and it's struggling? Troll harder.
I was just stating the reason xbone won't sell in Japan, that it's NOTHING TO DO WITH RACISM. And lets be honest, xbone is STILL on about 3 million now sales have dropped off, you know now all the xbots have bought one. And in all 13 territories xbone launched in, PS4 outsold it, including the US, you know xbones HOME TERRITORY. Still using that redundant argument smh. Seems like your'e the one trolling mate.
Who cares about japan? We all know they don't buy American stuff, that's most country tho.
@KiLLUMiNATi_89 Where u get that from? they do buy our products, from cars to anything else. That was dumb what u said! there's even YouTube videos where there muscle car clubs in japan, so that's absolutely false about that they don't buy american products, they'll buy it, as long it's not XBOX because that system stinks over there!
How explain stinks over there? Fact is Xbox has better games now and later this year? Aren't they true gamer or just a bias thing?
Are MS even going to release the Xbone in Japan? I've heard absolutly nothing about it coming out in that market since MS said it wasn't a priority. But it's likely to struggle simply becuase it's a big cumbersome bit of hardware, with a camera that requires more space to use than most aprtments in japn have, and home console gmaing is pretty much a secondary market there anyway. Its the land of the 3ds and vita.
@KiLLUMiNATi. Typical blinkered xbot comment. You do realise there is a whole WORLD outside of the US right? You seem to think so long as the bone does ok in the USA then everything will be fine and dandy. 'We all know they don't buy American stuff, that's most country tho.' What does that even mean ??? And xbots reckon the Japanese are xenophobic.
Haha Good luck micro fail you gonna need it, and oh don't forget to take your coffin as well when u release in japan :)
Who cares I live the u.s a and here me and homes play Xbox 360/ONE
Maybe, just Maybe, XBOne features don't work in most countries? Xbox One. By America's for Americans! Because none of that shit work outside of 'MURICA!
People in the US don't even want xbone's except loyal Xbox fans. So they stand no chance in Japan or anywhere else. Xbox exclusives don't appeal to gamers outside of NA/Europe. Sony's games can appeal to anyone Americans/Europeans/Japanese. In Japan its going to be a race between PS4 and 3DS. The Wii U an 1 year old console has more lifetime sells in Japan than the almost 9 year old 360. MS stands no chance. The Japanese are going to be 3DS for mobile gaming and PS4/Wii U for home gaming.
Microsoft failed to learn from the problems that the original Kinect had in Japan. With space being a concern for a lot of people, the requirements of Kinect mean that a lot of households in Japan will not be able to use the system as intended. Sure, some houses in Japan have the room, but in the big cities they don't have as much space. It's really surprising that Microsoft didn't consider this when they made the Xbox One, although a possible Kinect free release could fix this problem. Xbox's failure in Japan is synonymous to the failure of Japanese developers when they attempted to make Western games. You need to know what your customers want from you and be able to deliver it in order to have success. We expect Japanese games to be Japanese, and Japanese people expect systems to meet certain criteria too. Microsoft made changes to the Xbox One because of the reaction from western gamers, but they forgot to ask what the gamers in Japan wanted too.
because xbox never did! Why would it now when this is prolly the worst console theyve ever designed? I owned both xb & xb360.. this time i will not support them at all
Da'X1 is Phenomenal and now twitch streams in 720p Titan Fall the system just keeps getting better .also American markets dominates the video game market And we all saw what Xbox 360 did .MS didn't need the Asian market to win smh .
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