FORTUNE -- It's been six years since the National Basketball Association (NBA) last brought its All-Star weekend to New Orleans. While that may seem like a small gap of time to fans in the Crescent City, it's a lifetime in the technology world. In that time, the NBA has built one of the largest social media communities in the world.
"We have over 500 million followers and likes combined across all league, team, and player pages on Facebook, Twitter, Instagram, Sina, and Tencent that had access to All-Star," said Melissa Rosenthal Brenner, senior vice president of marketing, NBA. "Back in 2008, we weren't on Twitter, Instagram didn't exist and there was no Snapchat. We had a cumulative audience of 500,000 people."
Following the release of EA Sports FC 24, the publisher seems to have removed FIFA 14 up to 22 from major digital storefronts.
“Virtual Creations” from Nike's .swoosh WEB3 Platform will be integrated into EA titles.
Nike has struck a deal with Electronic Arts that paves the way for the introduction of NFTs to the publisher’s sports games.
EA Sports is proposing a 10% revenue share for universities who agree to be in their College Football video game set to be released in July 2024. Schools who choose to participate will receive guaranteed payouts of between $10,000 and $100,000 per year.