Microsoft is going to start selling its Xbox 360 video game console in Brazil next month (Dec 1) after years of planning, a company official said on Thursday.
Daniel Cervantes, director of Microsoft's Latin America games and entertainment division, predicted that Brazil's market could be Microsoft's biggest in Latin America for the Xbox 360 in the next five years.
The company will be selling the Xbox for 2,999 reais ($1,399) in stores and on Web sites, but product brought to Brazil unofficially by third parties can be found for between 1,600 reais and 1,900 reais.
Microsoft will have 14 games for the Brazilian launch, among them the much anticipated "Gears of Wars," and "Perfect Dark Zero", at a cost of 159 reais each.
Cervantes said Microsoft would spend twice as much on publicity in Brazil as it did for its Mexico launch, but he declined to give specific figures. He said the company wanted to start selling in Brazil as soon as possible because 40 percent of its consoles sales for the year were in December.