Blu-ray Isn’t Getting Much Traction

Sony won the battle to be the standard for HD-DVD. Can it persuade strapped consumers to buy in?

In January, Sony (SNE) and its allies won a big victory. Blu-ray, Sony’s version of a new generation of high-definition DVD players and discs, signed up enough studios to knock out Toshiba’s format after a six-year tussle. This was considered a big deal because sales of regular DVDs have been slowing of late.