280°

Sony returns to the swagger of its glory days

The verge writes:

"Under Hirai’s leadership, the trajectory of improvement has been gradual but unswerving. What was once the struggling Sony Ericsson has been transformed into the popular and profitable Sony Mobile Communications group. Mirrorless cameras have helped position Sony as a leader in imaging gear, with enthusiasts increasingly opting for the Alpha (née NEX) range over the traditional DSLR format that Canon and Nikon still dominate. And most recently, the PlayStation 4 has managed to outsell its nemesis Xbox One while almost doubling subscriptions to Sony’s paid PlayStation Plus service."

Read Full Story >>
theverge.com
ThatCanadianGuy5144172d ago

Kaz is really working wonders behind the scenes.He's come along way since the Riiiiidge racer days.Is it weird that i feel kind of proud of him? lol

Can't wait to see where he brings Sony in next 5-10 years.

Bathyj4172d ago

The only issue I have with Kaz is we barely see him anymore. A good thing Shu is so adorable.

Ezz20134172d ago (Edited 4172d ago )

"" A good thing Shu is so adorable. ""

lol true
he's like 50 or so but yet he look soo young

wenaldy4172d ago (Edited 4172d ago )

In his early days at Sony, he used to be Beastie Boys interpreter!!!

Hatsune-Miku4172d ago

Sony never lost it, it's just fanboys can't see it

johndoe112114172d ago

C'mon, let's be honest. Sony did loose focus in the ps3 era. Even ps4 creator mark cerney admitted it in that keynote he gave.

They got cocky and almost sank themselves with the design of the ps3. Don't get me wrong I think it's a fantastic machine but their arrogance almost cost them the war.

At the end of the day though, because of that experience, we have the ps4 today. A lesson well learnt.

mikeslemonade4172d ago

The gamers chose not support the PS3 as much. Just think.. more games like the calibar of Uncharted 2, The last of US, and japanese developers on board instead of developing for Wii, DS, and PSP.

TRGMatt4171d ago

Sony COMPUTER Entertainment lost "it" but regained "it" within a couple of years. First party gaming devs strutted their stuff but it was too late...North America had adopted the 360 as their gaming console of choice and over time, Sony got better while Microsoft got worse.

But this article is talking more about the overall company. They've traced back to their roots, but not before several years of rebuilding. And MOST of their products degenerated to a place where Samsung and Panasonic used to be: the company that just makes stuff that satisifies the status quo. A frontrunner cannot do that. More is expected and for a long time, in most of their products (except maybe the Vaio line), Sony failed to impress even though the PS3 itself WAS impressive. Show me a 360 that can run The Last of Us. Ain't happening.

Welcome back, Sony. Their reputation is now rekindled and the future is bright. Those of us that stuck by them are now reaping the benefits of brand loyalty.

webeblazing4171d ago

so he calls people for noticing last gen? he worships mark cerney but ignores what he stated about negative decisions? it must be hard to be a fanboy. yall blindly defend to much yall loose yall self in the process.

+ Show (1) more replyLast reply 4171d ago
SPAM-FRITTER-1234172d ago

"Swagger"

Trying to appeal to the kids LOL.

k2d4172d ago

He's also holds the titles 1st Class Gentleman and Legendary Boss.

+ Show (1) more replyLast reply 4171d ago
XiSasukeUchiha4172d ago (Edited 4172d ago )

Sony is returning to their throne!

Bathyj4172d ago

Well you could argue that they weren't as successful as previous efforts but they still made the best console of its generation. So even when the others were at their best, Sony's worst was still better than them.

Snookies124171d ago

@MrTimesplitters - They stepped off the throne for a bit, but got right back on down the line. The PS3 has an incredible library of games now, and even more still to come for it.

+ Show (1) more replyLast reply 4171d ago
PS4isKing_824172d ago

Feels more like the sony I loved back in late 90's and early 00's. Glad to see them gettting back to form.

DanielGearSolid4172d ago

Playstation and Xperia are back on track

They just gotta do something about those TVs

Hows their camera division?

ThatCanadianGuy5144172d ago

Cameras are some of the best on the market.And doing quite well

Their TV's are actually pretty great too.The best by far for gaming due to the low input lag.They just cost so much and don't have the brand power to compete with that household TV name Samsung and others made over the years.A real shame.

DanielGearSolid4172d ago (Edited 4172d ago )

Yea it wasnt to say their TVs are bad products... I have a Bravia. Love it. They just don't sell well... Like you said, they cost too much. Hopefully they see what cost effective pricing did to the Ps4 and follow the trend in all other divisions

Bathyj4172d ago

I think they should give away a year of PSNow with their tv's. It would give it a boost for sure.

Derekvinyard134172d ago

Labtops are overpriced, cameras are pretty good, they have the best shutter speed on the market and there tv's are really good so far. Have had a Bravia for a long time no problems.

Lukejrl4172d ago

I got a Sony Television, one of the first 3d ones with the upgraded Engine and it is awesome. The problem? I couldn't find much calibration support as there are far too many skus with too many features that are included or not included. To fix their t.v's they need to make it simple:
Entry-Level 400-600$
Intermediate- 800-1100$
Awesome- 1300-1800
4k Awesome- 2000-2500

Sizes depending.

What they had was a huge number of selection, some full LED, Some LED blacklit, some just LCD, smart or not smart etc.. to find the features you wanted there was a wading pool of information to filter. I think they have simplified it more now.

That chinese 4k T.V really kicked Sony and Samsung in the junk though. It came our at 1500 and got great reviews for the price. That is why I priced my 4k thoughts at 2000-2500.

JodyCones4172d ago

The thing with their bravias is their higher end models are expensive, but their lower end (which are still high quality) are cheaper than most samsung and lg tv's. I got my 40in bravia for only $400 and it has the best picture and input lag for gaming. People just need to look for them next time you're in the store.

Lord Anubis4172d ago

eh the xperia phones are kind of always catching up.the snapdragon 800s have been out for a while, in the always moving soc world. Hope sony has a new phone design.

Sony has lost a lot of touch since they shutdown their own R&D labs :( to save money.

DanielGearSolid4171d ago (Edited 4171d ago )

The Xperia Z and on are actually pretty up to date as far as internals...

I'm using a Z right now. Great phone

They're selling well in EU and ofcourse Jpn
Kaz says they're gonna make a push to get more popular in the US

Waiting for the Z2, hoping for some epicness

asmith23064172d ago

Check out the A7. Full frame sensor for less than 2000 g's. The lens selection is a bit pricey at the moment but they have a roadmap laid out for lens release.

Thatmattkid4171d ago (Edited 4171d ago )

Amazing! The Sony RX100 has been rated as one of the best compact camera's of all time by the New York Times. Also they've just created the worlds first full frame mirrorless camera in the A7 and A7R, which makes the body significantly smaller.

I'm a huge fan of Canon cameras, but I'll be buying an A7 soon and I already own an RX100. These last few years Sony have really lead the pack with their innovation.

+ Show (4) more repliesLast reply 4171d ago
Why o why4172d ago

I c a lot of ppp

People pis**d at the praise sony is receiving.

They've really stepped up their game. Undeniable fact

Hicken4172d ago

Something being fact has never stopped anyone from denying it, unfortunately.

Show all comments (52)
170°

Sony Aims To Sell 15 Million PS5 Units This Year, but Is Shifting Focus to Monthly Active Users

Sony CEO Hiroki Totoki and CFO Lin Tao talked about the state of the PlayStation business and the strategy and targets going forward, including how they're responding to the tariffs.

Read Full Story >>
simulationdaily.com
1Victor30d ago

I wonder how the USA tariffs war will affect that projection. 🤔

S2Killinit30d ago (Edited 30d ago )

I think they take that into consideration when they announce their projections. Currently, after the xbox price increase, the PRO is cheaper than the series x! That is ridiculous, and it can’t last.

darthv7230d ago

you keep saying that but the price of a PS5 Pro is S699.99 (US) and the price of a Series X is $599.99 (US)

S2Killinit30d ago (Edited 30d ago )

The series x with 2 TB storage space is more expensive than PS5 PRO which also has 2 TB storage space.

darthv7230d ago (Edited 30d ago )

Oh so you are pitting a regular Pro with a special edition X... got it. If you are going so far as trying to compare apples to apples... please add in the optical drive and stand to the Pro. Seeing as the X has both of those by default.

I will help you if you are unable to do so.
PS5 Pro 2tb: $699.99, Optical Drive: $79.99, Stand: $29.99 = $809.97
Xbox Series X Galaxy Black Special Edition 2TB: $729.99

30d ago
S2Killinit29d ago (Edited 29d ago )

The PS5 PRO has 2TB storage. The series X with 2TB storage and much weaker, is… more expensive! So yeah, Im pointing out that fact.

Also, the PRO does not require a stand.

Ps: regular series 2TB is $749 (where did u get 729?)

darthv7229d ago

Its right here on the official XB site: https://www.xbox.com/en-US/...

Okay, so no stand for the Pro, but you might still want the optical drive. So $779.98 vs $729.99. A properly outfitted Pro is still more $$ than a 2tb X.

S2Killinit28d ago (Edited 28d ago )

Do I need to mention that the series x is not nearly as powerful as the PS5 PRO?

And no, the PS5 PRO runs just fine without a drive, and people don’t have to buy the drive right away, assuming they want it.

+ Show (4) more repliesLast reply 28d ago
drivxr30d ago

I wonder why they are shifting focus to MAU.

RaiderNation30d ago

Because that's where the real money is made, in microtransactions.

Profchaos30d ago (Edited 30d ago )

People are spending less time playing is a typical trigger for this.

The less time spent playing the less likely you are to spend more money on games and services including subs or even the next console.

Increased engagement equals more money.

30d ago
DarXyde29d ago

Same reason Microsoft does it: it looks better to investors and it's a solution when unit sales slow down.

Personally, I'm not a fan of this metric; and by using it, you're kind of signaling that you're moving into the "This is a PlayStation" era.

Z50129d ago

Because the PS4 also has users and not necessarily sales

Obscure_Observer27d ago

"I wonder why they are shifting focus to MAU."

Because they´d finally realized that MS wasn´t wrong after all.

+ Show (3) more repliesLast reply 27d ago
30d ago
30d ago
310°

Sony Announces Large Profits Growth for PlayStation; Expects Further Wins in Current Fiscal Year

Sony announced its financial results for the fiscal year 2024, and things are certainly looking up, despite a decline in PS5 sales.

Read Full Story >>
simulationdaily.com
CrimsonWing6930d ago

Expect sh*t to slow down if prices aren’t kept in check.

Redgrave30d ago

Who downvotes the truth?

Even PSN itself is too damn high.jpg

S2Killinit30d ago

Gamepass is already at 20$ per month if im not mistaken.

toxic-inferno30d ago

@neutralgamer1992

Not all of us. I'm a big PlayStation fan, and have been since the PSOne. But I can't begin to defend what's happening currently.

At least Nintendo release a large number of games from their major franchises. Sony is just not banking on their established franchises, and yet are raising prices. Not great.

S2Killinit30d ago

Im pretty sure we are going to see a price increase for PRO. I mean think about it, its currently cheaper than xbox series x! That cannot last.

Eonjay30d ago

I'm absolutely sure we will not see a price increase. I don't think we should 'expect' to see price increase because it just adds validity to what Nintendo and Microsoft have done.

darthv7230d ago (Edited 30d ago )

Sorry to pop that bubble but the Pro is not cheaper than a series x... generally speaking (like you are). It is cheaper than one specific version, and doing so by not including the optical drive and stand like the X has by default.

So keep on trying to convince people you are right when everyone knows it's quite the opposite. A stock Pro is $699.99 and a stock X is $599.99. A special edition galactic black 2tb X is $729.99. And if you really want to compare apples to apples... adding the aforementioned optical drive and stand brings that Pro to $809.97 and then they would be on equal footing.

Twisting truths to fit a narrative... I expect better from you S2.

S2Killinit29d ago (Edited 29d ago )

The PS5 PRO has 2TB storage. And the series X with 2TB is more expensive. Which in my opinion is insane conseidering how much more powerful the PRO is. The PS5PRO does not need a stand, it can be used without a stand.

TheKingKratos30d ago

So the Pro is not offering any push in sales at all ?

CrashMania30d ago

It's still an expensive, niche product ultimately. And they exceeded their sales projections for units sold by half a million.

lawox30d ago

"18.5 million units have been shipped during the full fiscal year. This is actually ahead of the 18 million units target set by the company."

They beat their yearly estimate. It's not broken down by device, but it's clearly performing well enough. Since it's been released it's consistently been the second best selling SKU on Amazon only after the the Slim with disc.

30d ago
Bathyj30d ago

18 million a year is in the toilet?
I remember when 10 was considered good
Hell Microsoft would take that right now.
Probably pay $100b for it.

30d ago
BeHunted30d ago

If their profits fall next quarter, we'll probably see more price hikes. I can't imagine having to pay £20 a month for PlayStation Plus.

S2Killinit30d ago

I think gamepass is already paying that much.

30d ago
drivxr30d ago (Edited 30d ago )

Decline in hardware sales.
Behind on lifetime sales and decline in first party sales.
Third party content and PSN came through to save the day.
Things will improve starting with the next Ghost game.

Hopefully a steady flow of first party content by end of '25

rlow130d ago (Edited 30d ago )

I guess you get downvoted for stating facts from Sony’s own lips. What I’m curious about is what their top games of the year were and how much Xbox games contributed to the increase?

CrashMania30d ago

Well, generally 3rd party publisher games contribute the most anyway, so no different to capcom, EA and so on contributing to this figure.

lawox30d ago

That's because the report is actually really good.

They beat the console sales estimate that they set last year March, they have increased users both due to the record numbers of PS4 users and strong PS5 sales which is leading to great profits in sales and user spend.

This report is about the financial health of the PlayStation brand and as a platform PlayStation is stronger than ever. Heck they even have Microsoft putting their biggest franchises on the platform.

30d ago
S2Killinit29d ago (Edited 29d ago )

Well, the facts in the article are positive. Nothing wrong with his comment, but in my opinion it doesn't correctly indicate all the facts and nuances that give context to the reality of things. I downvoted for that only.

Make sense?

+ Show (1) more replyLast reply 29d ago
Lightning7730d ago

This is exactly what happened to Xbox year's ago. They had no first party and started seeing decline in 1st party sales, which effected their third party games which eventually effected their console sales. A slow decline across the board.

Calm down PS fans I'm not saying PS is becoming like old Xbox. I'm showing examples of the importance of first party output. Look how Xbox finally has compelling first party and things are on a up swing(despite years going on a downswing). I know thanks to PS releases which helps a ton, (which is why Xbox hardware only dropped 6% instead of 30+% like it usually does) The point still stands despite what Genz Trends may go, first party and compelling games sell hardware and software still. Sony's financial quarter is an example of this, of what lower First party output looks like.

No matter they'll be right back on track in due time any time especially with DS2 (not my type of game but I know many like it) and Yotei. They're not Xbox and let things get bad for so many years on end.

crazyCoconuts30d ago

"I'm showing examples of the importance of first party output. "
First party is mostly relevant for the sole purpose of creating EXCLUSIVES that are needed to stay competitive. With Xbox consoles collapsing and no more Xbox exclusives, first party is way less important. PlayStation as a platform now has free reign to profit without the high expense of needing exclusive first party titles.

red2tango30d ago

Sony has been very lazy with 1st party games compared to the PS4 era. And even the PS4 era was nothing compared to the PS3 era in terms of games.

S2Killinit29d ago (Edited 29d ago )

We have Ghost and Intergalactic coming. And then Marathon which is not exclusive to PlayStation. I think Covid and that chip shortage put a speedbump in game development because game manufacturers dont want even more risk that their game will arrive to too little hardware, but the games are starting to show up.

Lightning7730d ago

"With Xbox consoles collapsing and no more Xbox exclusives, first party is way less important."

Absolutely not. If that was the case then Nintendo would put Mario on Sega Genesis and Sonic on Super Nintendo. I know things are way different 30+ years later but not much has really changed in terms of exclusives and their impact on hardware. Especially early in the console life cycle.

Sony made all the money this quarter handover fist. Profits isn't a issue for them right now. I was just saying lower hardware sales and lower first party sales will hurt them or any console manufacturer of they don't have the compelling games in the long run. Just like it hurt Xbox. IF Sony keeps up not having lower first part output. Which we know they're not.

crazyCoconuts30d ago

Well no big exclusives in the last two years yet PS is doing great. What are people gonna do? Buy an Xbox?

S2Killinit29d ago

I agree with you. But they have had plenty of exclusives so far. Has it been ideal? Nope. I have a feeling we are seeing a resurgence with the effects of covid and that chip shortage now behind us.

Lightning7730d ago

No it's just like 360 where they had no games yet ppl still bought it because they sold ppl on the games early on that gen the fans were locked in and invested. They were riding the good will and was dubbed the shooter, racer box. The games dried up and they never recovered from it which hurt them in the long run. Same here with PS they still make the big bucks because they had games early on and the fans locked in and will continue to lock in for a little while longer despite lacking in first party.

S2Killinit29d ago (Edited 29d ago )

I agree. But the problem with xbox was that for some crazy reason MS thought game development wasnt all that important to a platform holder. They literally did not fund games with their own studios. When they lost marketshare they couldnt justify paying for exclusives with large install bases making it too expensive. That is not the scenario with PlayStation.

+ Show (1) more replyLast reply 29d ago
Show all comments (46)
150°

PS5 shipments top 77.8 million

PlayStation 5 has shipped 77.8 million units worldwide, Sony announced in its financial results for the three months ended March 31, 2025.

italiangamer30d ago

Perfectly in line to reach 100 million by March 2026.

Profchaos30d ago

Theys have to clear 22.2 million to do this.
When you average out the current number over 5 years it's unlikely.

If the console was going down in price it would be possible but they have not been able to reduce the cost in fact it's gone up so this is working against them.

gta Vi has also been pushed out of the financial year and there's likely millions of GTA v players still on ps5 that have not made the jump those players would for GTA vi

The overall poor market conditions and uncertainty doesn't fill me with confidence trade war, weak yen and the ongoing cost of living crisis. We're not talking core gamers picking up a new system were talking gamers who wait for the back 9 to enter a new generation.

I think 2027 they will but 100 not this year.

italiangamer30d ago

They will reach 100 million during 2026.

S2Killinit30d ago

It might actually get a boost considering that even the PS5 PRO is currently cheaper than the series x. This will of course be over soon as Im expecting a price hike for the PRO.

Travesty30d ago (Edited 30d ago )

I know Sony said they are considering raising prices.. Well as of yesterday China and the US lifted their tariffs standoff. At least for 90 days until they can agree on a trade deal that would benefit both parties. So with manufacturing in China and shipping them to the US I’m hoping it will not affect the prices.

Although I kind of doubt Sony will top 100 million since GTA 6 will be releasing next year by March. Could be wrong and I’ll be glad to be.

Xbox shooting itself in the foot or more like nailing their own coffin with rising prices. Hopefully Sony will stay put.. Ghost of Yotei is releasing for $70 still so that’s a god sign hopefully.

senorfartcushion30d ago

Is this a good thing for someone with no shares in Sony stock?

italiangamer30d ago

More PS5 on the market = higher chance of getting even more games.
It's not rocket science.

gold_drake30d ago (Edited 30d ago )

very nice.
in almost 5 years too.
some big hitters are yet to come

badz14930d ago (Edited 30d ago )

come on...don't say that! that slogan "Greatness Awaits" is haunting me everytime someone says this and yeah...1st party output has not been a highlight this gen which is a huge bummer! personally, I would rate their 1st party output this gen 4/10!

gold_drake30d ago

to be honest, when i typed it out, it did sound like a slogan for that ha