The country is largely untapped. There is Nintendo, but the products are poorly distributed. Sony has a foothold, but there isn't blind brand allegiance. PC gaming rules the land. Enter Microsoft. Tae Lee, the company's global product manager, says:
Personally, I've been pushing the Korean region as one of the biggest markets for us. Per capita, a Korean spends more money on entertainment than any other country in the world. In terms of online gaming, consumers spend more money toward that.
And that means Korean gamers might very well warm up to not only the 360's games, but also the 360's micro-transactions. Japan? Meh. Korea? Cha-king!