Nintendo still trying to re-market the Wii U

Over a year after its initial release, Nintendo still feels the need to clarify exactly what the Wii U console actually is. They may have finally got the message right, but is it too little too late? We discuss where they went wrong, and why the console is still a worthwhile purchase.

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iamnsuperman1808d ago (Edited 1808d ago )

It is a bit late to have to clarify what the Wii U is (it has been over a year) but I also think the message is wrong. I don't know why they are clarifying what the Wii U is since people do know what it is. It is understandable around the reveal and launch there would be confusion but consumers are not that stupid. We are stupid in how we believe buzzwords and marketing tricks but not what a product is. The average consumer would Google it (I generally see the "consumer think the Wii U is a peripheral" is a poor excuse and ignores the real problem)

What they need to do is advertise the games right. The problem is the games they have released and how they have advised them has created the issue they are in. I think Smash Bros will appeal to the core Nintendo fan base while Mario Kart will appeal to the masses (seriously this should have come out near launch) but they need to do more. They keep advertising the system as a family device and suitable to children but that market is being attacked by mobile game (and in a way being serviced by the 3DS). They need to start gunning for the early teens and young adult market too (their adverts just don't scream that demographic). Especially the young adult market as they have a larger disposable income

weekev151808d ago

This is one of the most sensible posts I have read regarding Nintendo's marketing, bubs up.

wonderfulmonkeyman1808d ago

Well, to be fair, there are still a lot of people in the casual crowd who haven't seen the Wii U's commercials as something entirely apart from the original Wii, and Nintendo DID state that their efforts towards the core side would begin in earnest in 2014, which is still a few days away.
I'd give them till the middle of Jan or the beginning of Feb before I think they'll start doing commercials oriented towards older gamers.
Right now it's still all about the holiday and families.

Blacklash931808d ago

Even so, the Wii U will benefit from more advertising period. I honestly can't remember the last time I saw a Wii U commercial before this holiday season.

The Wii U has its little corner in stores and a few demo stations, but there has been just a lack of awareness and attention toward it.

3-4-51807d ago

Wii U will be easier to market in 2014 when Mario Kart & Super Smash Brothers are out.

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Chrono1808d ago ShowReplies(4)
WilliamH1808d ago

I sold my wii U a few weeks ago, it's just not an interesting console. Cut your losses Nintendo and start again, this thing ain't selling

Klad1808d ago

Here you go...

Media Create Hardware Sales:

3DS LL – 164,078
Wii U – 109.113
3DS – 68,522
Vita – 50,087
PS3 – 24,573
PSP – 9.905
Vita TV – 5,504
Wii – 1,711
Xbox 360 – 763

Famitsu Software Sales:

[3DS] PazuDora Z: Puzzle & Dragons Z – 271,947 (806,729)
[3DS] Pokémon X / Y – 231,112 (3,820,346)
[Wii U] Wii Party U – 128,026 (431,504)
[Wii U] New Super Mario Bros. U – 113,773 (890,663)
[PS3] New Dynasty Warriors: Gundam – 113,493
[PS3] Drakengard 3 – 103,487
[Wii U] Super Mario 3D World – 92,993 (338,882)
[3DS] Monster Hunter 4 – 46,279 (3,252,974)
[PS Vita] New Dynasty Warriors: Gundam – 44,889
[3DS] Animal Crossing: New Leaf – 44,691 (3,979,859)

Famitsu Hardware Sales:

3DS (Both original and LL) – 245,046
Wii U – 119,159
Vita – 49,366 (Both original and Vita TV)
PS3 – 23,493
PSP – 7,697
Wii – 2,444
Xbox 360 – 607


WilliamH1808d ago (Edited 1808d ago )

The Wii U is worst €350 I have ever spent, such an awkward console. when I first got it, it took SEVEN hours to update it, horrible battery life in the gamepad. Before the Wii/Wii U Nintendo always created cutting edge consoles. Give me a Gamecube 2 any day.

Knushwood Butt1808d ago

Way to go Nintendo! In Japan, where the XBOX One and PS4 have yet to be released, and Nintendo have been advertising the Wii U on TV night and day for the last few weeks.

Let's wait and see what happens after Christmas, after Nintendo have dropped their huge ad campaign, and after the competition has arrived.

Klad1807d ago

I posted my above comment in response to this "this thing ain't selling". even tho i have shown FACT & a link to SOURCE, that Nintendo's product is selling well in Japan RIGHT NOW, people still disagree.

I want PS4 to do well when it arrives in Japan too. Nintendo & Sony are most favourable in my book. Japan isn't Xbox Territory, so we know how that's gonna go. Elsewhere, Xbox One will do well.

Jay70sgamer1808d ago (Edited 1808d ago )

Lol yeah right you never had one lol it did not take 7 hrs you are lying because the gamepad battery life is a few hrs it sucks come on man you never even owned one stop with the falsehoods lol

WilliamH1808d ago

How do you know. Do you really think I would waste my time commenting on this site of all sites just to troll. Also it's no secret during the Wii U's first months on sale that it took hours to download the update.

Jay70sgamer1808d ago

I bought a wii u at launch and it took an hour and a half the most to load are lying about 7 hrs yes I think you would come on here and troll ....and also when the gamepad dies you. Only have to plug it in to a socket to play without any interruption in your game and it charges at the same time ....

BosSSyndrome1808d ago

7 hours? What's your internet speed, 1KB per second?

mhunterjr1808d ago

It looks like the WiiU actually did pretty well this Christmas. But then again I don't know of this is a sign of things to come because so did xb360 and the ps3...

MasterCornholio1808d ago

Hopefully after XMAS sales will continue to be positive for the Wii U instead of flatlining. But it won't be easy for Nintendo since they have some pretty strong competition in the market and very poor 3rd party support.

wonderfulmonkeyman1808d ago (Edited 1808d ago )

Third party devs had the entire launch window, almost entirely free of big name nintendo franchises, to appeal to core gamers on the wii u.
Instead they brought old ports of games with missing content to the system instead of fresh, new core games.
I think its safe to say that nintendo cannot rely on the AAA third parties to save them.
Nintendo needs to work with more small third parties like platinum and more indies, because most of the big wig third parties like Bethesda and rock star and EA aren't willing to go the distance and support the system right.
Maybe ubisoft can make a turnaround, but there isn't much hope for the rest.

Morbius4201807d ago

I just wish the third parties can see the potential of the tablet-controller and develop new IPs to take advantage of it.

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