Wii Fit madness in UK: Woolworths renames itself 'WiiWorths'

In something of an unprecidented show of support for the Nintendo Wii and specifically Wii Fit, Woolworths stores in the UK have renamed themselves 'WiiWorths' and plastered their storefronts in advertising for Nintendo's exercise-based game.

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KeiZka3844d ago

Oookay..? This is somewhat surprising.