Old-wizard.com writes: "Video game websites are a dime a dozen like most theme focused sites (e.g. music websites). Everywhere you go, you can find an opinion on video games with equal amount of bitterness and approbation. Some of these web sites though, are clearly in the opinion market for other reasons. Some have saw the success of other forms and blatantly copied these originals. Some have even designed multiple websites with contradicting opinions in order to start fake console wars. Some of the most shameful acts from video game related websites have come from those sites who have cowered to public opinion and advertising money by only giving positive reviews to certain video games. One can see with their own eyes how a review went from a 5.0 to a 9.0 after one week, and how after that week, there was an advertisement for the game next to the new rating. While we certainly don't want to sound sanctimonious with our video game website ethics, we do realize that there are limits. For one, once a video game has been rated and reviewed, its over and done, even if we disagree with it later. That's the beauty of writing in the present; we can look back and see how much we agreed or disagreed with our opinions from the past. This hope for a more pure writing and reviewing style has been guided by all these next websites who copy, change, and cower to other outside forces. The lack of any substantial writing from these websites is a signifier to their other motivations."