Make or break for Sony as PlayStation 3 finally launches

It has taken six years, hundreds of Japan's best brains and untold millions to develop, but the much hyped and delayed PlayStation 3 finally launches this week with Sony's future riding on it.

Sony and its rivals are stepping up the battle in the multi-billion-dollar global gaming market with fast-action, high-definition new machines.

The PlayStation 3 (PS3) faces fierce competition from Microsoft's Xbox 360 and Nintendo's Wii and costs almost twice the price of the two rival consoles.

Even so, for now production is Sony's biggest worry, not demand.

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PSN Starfleets4458d ago

The PS3 will do absolutely fine. However, it is still unclear to me if it will win this generation of consoles.

It'll be very very tight.