'Grand Theft Auto' Promo Campaign Kept Quiet

LOS ANGELES - There's no Burger King tie-in or special flavor of Mountain Dew. No commercial directed by Peter Jackson, or even an action figure.

The run-up to "Grand Theft Auto IV" has been considerably less ballyhooed than last year's over-the-top "Halo 3" debut.

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marshman4963d ago

Just shows how hush hush they wanted to keep the actual details of the game. thought it was a good article. also my first to get posted.