Macklemore and Deadmau5 to Perform at Xbox One Count Down Launch Event

Looks like Microsoft is preparing its guns for the Xbox One count down launch event on Thursday, but the first weapons to be revealed aren't games, as mentioned by host Geoff Keighley.

[Majin-vegeta]

Mackle who??Dead what??

[Abriael]

They're a rather popular rapper and a DJ/Performer.

[MajorJackHoff]

OH MAN I LOVE MACKLEMORE IF HE'S GONNA BE THERE I JUST GOTTA BUY AN XBOX ONE!

said no one ever.

I don't really understand advertising sometimes. Does that actually work? I'm going to buy a One, but I'd never make a decision based on some celebrity telling me it was cool.

[TwistingWords]

@MajorJackHoff

Brand awareness is different to brand association

Would you make a decision based on the OXO Tower on buying a Playstation when Sony used that as a platform for advertising?

[DrRobotnik]

But they are not game developers.

[JokesOnYou]

I could care less about the music entertainment since I'm not feeling either of these guys music but I'm definitely excited a bout the launch show, hoping to see just 1 great reveal gameplay trailer of something like Quantum Break or more of Back Tusks game.....Halo 5 would be a show stopper but that's asking for a lot this early.

[Mikelarry]

Macklemore, deadmau5 :)

[NeXXXuS]

?
http://thumbs.dreamstime.co...

[AngelicIceDiamond]

Macklemore and that terrible, awful Thrift shop song. Didn't care for Same Love either or that White Walls song.

Yeah I'm not a fan of Macklemore. But Kendrick Lamar is a whole different monster.

It seems like he tries so hard to be like Eminem. Funny, crazy and everything else Em did before. Em was hilarious and Mack just looks stupid.

[AngelicIceDiamond]

@Fun Clearly you have bad reading comprehension.

I said I don't like the message behind his song Same Love. His other stuff I just don't care for, been there done that. I don't hate Mackle hes just simply not my cup of tea.

Kendrick Lamar is way beyond the typical topics that take place in hip hop. You clearly haven't listened to his material.

[Thatguy-310]

Who can forget the Usher concert they threw at e3 lol Don't see why Microsoft throws money where it isn't needed.

[ThatCanadianGuy514]

The usher concert was extra funny, as he's under the Sony music label.

They basically paid Sony to have that guy dance around on stage lol.

[GiantEnemyCrab]

They seem to love to throw away money to give the rest of us laughs. Like the Usher at E3 or the horrible Beatles thing they did where they basically insulted the audience.

If anything, just keep on laughing because it is about all it's worth. I would expect all fluff and little substance with a bunch of PR double-speak that is MS's marketing.

[GiantEnemyCrab]

Just laugh and keep on walking.. lol All aboard the train wreck. You would think after being the joke of the industry every time they bring musical talent to their video game reveals they would learn.

[ThatCanadianGuy514]

What happened to you Crab?

You're not as crabby as i remember.

[GiantEnemyCrab]

PlayStation won me back in the middle of last gen and I've not regretted it. I still love my Xbox but taking a couple steps back makes you realize what these companies are doing.

I can still get crabby when this kind of celebrity stuff is going on instead of games.

[LordMaim]

And that's where your extra $100 per console goes, folks. To pay for flashy stunts.

[Mystogan]

Uhm noh...

[Mystogan]

Have you been living under a rock?

and for those PS4fanboys..

This is a launch PARTY!!

notice the "party" part in CAPS? When you're having a PARTY you ought to bring good music. And they're doing just that. Nothing wrong with this. Stop trying to spin this into something negative..

[3-4-5]

Deadmau5 has some great songs but macklegeneric...not so much

[WeAreLegion]

Love Deadmau5. I can't even look at Macklemore without laughing though.

[Blackdeath_663]

same, on one hand i would do anything to see deadmau5's performance and on the other hand i'd rather swim in bleach than to see or hear macklemore

[Riderz1337]

Does anyone know if we can expect some game reveals or some type of exclusive content at this event? Don't really care for Macklemore or Deadmau5 but I will watch it if they are going to reveal some cool stuff.

[WeAreLegion]

Even if game reveals are promised, don't waste your time.

Trust me.

[Hercules189]

Sony teased a new Uncharted at their reveal and Microsoft is looking to 1up Sony this generation. They basically destroyed Sony at E3 and other events but people didnt like their other ideas and thats why everyone thinks Sony won E3. They have over 20 devs working on exclusive games and a bunch of their games didnt even get proper reveals like that black tusk game.

[mikegeezy69]

how in the actual fuck did they destroy sony at e3?
if anything the only company microsoft tore apart with this next gen is themselves when they shot themselves in the foot

taking back all the garbage they warranted at their reveal during e3 doesnt justify destroying anyone

[Blackdeath_663]

they destroyed sony? please elaborate.

[Hercules189]

I'm talking about the games, not all the nongaming stuff they were planning like drm.

[ruefrak]

This reminds me of something I saw the other day about the difference in strategy between Sony and Microsoft. Sony is really going grass roots with their launch event and inviting people such as Boogie2988 "Francis" and playing up the Antonio Banderas gif from Neogaf. These are things that only gamers would understand, but they really speak to the heart of gaming base.
Meanwhile Microsoft is having commercials with Brian Urlacher and Ray Lewis, and now this concert. It's like having the paid celebrity endorsement.
Not sure which one will work better, but it's interesting to see the big difference.

[DrRobotnik]

My gripe with this is while sony had a majority of game developers at their launch party, microsoft seems to be going all Hollywood on us. this is a console premiere, not a movie premiere. Honestly I can give 2 craps about deadmouse and the Macklemore. They ain't game developers.

[Thatguy-310]

It's somewhat always been like that. Sony has always been catering to the gamer type where as Microsoft aims for a broader appeal. The thing with the broader appeal is that it can be a hit or miss. When you aim for the core demographic then you're guarantee the attention from that group

[HappyWithOneBubble]

You'd be surprise what people do for their favorite celebrity. If Justin Beaver got a XB1, the girls and boys that follow him will want one because to them they might get to play with him online. That's how a lot of them are.

[Gore-Content]

So, Sony had cool gaming related announcement, while MS have musical act?

[Golden_Mud]

Actually we don't know what will happen there but don't expect much , I'm actually more excited to see what will happen at E314 , I want to see more of Halo 5 , Quantum Break and the new Black Tusk game

[DanielGearSolid]

Too extravagant... Its about the games

[DrRobotnik]

True, if they have more paid entertainment at this event instead of game developers promoting new games. that will be kinda pathetic, and a sign of things to come.

[Manic2014]

Well i think its just to entertain those whom are lining up and waiting for the console.

[DrRobotnik]

True, but I still feel sorry for the people standing in line that do not care for dubstep and/or hiphop. Now they have to listen to it for hours, while freezing outside in the cold. Microsoft must really be testing their fan base to see who is a true follower.

[paulogy]

What are these two artists' affiliation with Xbox One or Microsoft? Deadmau5 was on SoundShapes, but I am not aware of any connection to gaming beyond that.

[ExDexteraDomini]

This really means nothing to me as a gamer. I like one of the musicians, but spending lots of $ for a music act isn't the way Microsoft needs to flex their muscles in regards to the One.

Any game related announcements would be appreciated. A preview of Halo 5, or of Black Tusk's new game...

Anything would be more appreciated over this. What fan of the Xbox brand is going to be watching for a music performance? Most likely if I do watch I'll use it as a chance to visit the bathroom and grab a snack. On the other hand, those who care little about game systems in general will see that there's a concert on TV, next thing you know they're going to buy an X1 for their nephew or what have you, because they saw Macklemore rapping on a green stage.

[crypticphildz]

I don't get why people say They are "wasting" their money. Microsoft is Worth 50 billion dollars i doubt doing these events are hurting their wallets. I agree that they should be more focused on games, like you said and announcement of some type. They might still have one up their sleeve. but saying they are wasting money is a joke. I wouldn't mind going to one these events. Just my opinion.

[ExDexteraDomini]

I never said they were wasting their money. It's likely, as I essentially said, the performances will draw more people into buying the console, but those people most likely wouldn't be gamers. To get this straight, one should understand that the hiring of these acts is just another way to advertise their product and I strongly feel they've advertised their product enough. It's time they do something sweet for the people (gamers) who got the Xbox brand where it is today.

[mikegeezy69]

wasting the gamers time and basically showing what matters more, flash over the actual gaming experience.
refute that please

[GiantEnemyCrab]

Seriously? Deadmau5 is so boring now and played out.. MS really has a love affair with this guy. What's he gonna do? Stand up spin a record with his giant head for 30 minutes? Maybe bring someone out to lip sync? Stick to the clubs.

Macklemore is just the flavor of the month. MS knows all about trendy flavo of the month.

How about you drop the celebrities and actually speak to your customers. They want game info, previews, etc not an embarrassing marketing spectacle. Sony was not about spoiled celebrities and it was all about the gamer.

[Drekken]

I think the biggest turn around from 2007/2008 on this site is you. Welcome to the dark side.

[GiantEnemyCrab]

Haha even as a 360 fanboy there is only so much you can take and MS pushed it last gen and this stuff seems like the same old game. It just comes off as they need flash to make up for something.

[SeraphimBlade]

Am I the only one seeing the irony in Macklemore being at an event for the console that was going to kill used games?

[Mystogan]

They weren't going to kill used games. They were going to change the system. So that gamestop won't screw people over like they're doing.

[SeraphimBlade]

So how are things at Microsoft's PR department? Was that response scripted or do you come up with it on the fly?

I HOPE it wasn't scripted because "certain retailers" would have been allowed to sell used. I doubt GameStop wouldn't have met the criteria.

[GentlemenRUs]

Who?

Seriously though... Who?

[Pandamobile]

I love the people that think they're trying to be cool and edgy by claiming to have never heard of either of these two.

[mikegeezy69]

i love the cool and edgy hipsters who call out other supposed hipsters, so hipsteresq!

[Pandamobile]

Then what does that make you? A triple hipster?

[GentlemenRUs]

Nope, I'm serious.

[Yo Mama]

This just proves how out of touch Microsoft's suits are. 40+ year old balding businessmen wearing cool, hip clothing. Typical MS, it's always about everything BUT gaming. "Here, look at these pretty flashing lights".

[Hercules189]

Since E3 its also been about gaming also.

[trywizardo]

but he only have 20$ how did he offered getting X1 ... that lair :/

[Serjikal_Strike]

It's seems to me that Microsoft tries really hard to be hip and get in with the young generation

[InTheLab]

You'd think they'd learn by now with Usher and Cirque du Soleil...

Make a big spectacle and pull attention away from the games. I expect this show to be 50% Titanfall, 10% other launch titles, and 40% celebrities and s*** talking about tv and sports...

[MxRBrobaFett]

so what? Sony had a virgin asian guy

[jgrigs09]

I don't care for Deadmau5. But Macklemore I dig :). I guess I'm the only one :(.

[quaneylfc]

both shite, get some real music: stereophonics, keane, muse, imagine dragons, foo fighters, the killers, editors??????????? come one, not with these (artists) that will not be here 10 years from now!!