You've seen the regular FIFA 14 TV ad – that one where a load of football superstars are racing through a desert playing FIFA and Bale does the heart thing with his hands – but now it's time for the next generation advert.
The ad sees a young gamer playing FIFA 14 on Xbox One, but who begins to mutate into Lionel Messi when he presses the A button on the Xbox One. It's like something out of X-Men...
Games Asylum: "Outdated football games are a common sight when scouring jumble sales, car boots and charity shops for bargain price video games. Entire shelves filled with decade-old FIFA and PES games spread across a dozen formats. Often they end up in bargain bins, sitting alongside unwanted celebrity fitness DVDs and seemingly random TV show box sets. But here’s the thing. Not all football games gathering dust in the likes of Oxfam are in fact worthless."
Vote now for your favourite installment in EA Sports’ decade-spanning football sim series.
Here are the top 20 selling games on Japanese PSN in 2014.
That's creepy
This doesnt make me want to play the game, its frightening...
Best stick with the ps4 version. It clearly only happens with the xbone controller. Lol
Actually, come to think of it. I think they were getting confused with a dead rising 3 ad and changed it half way through to fifa.
transforms into messi...gets injured for 6-8 weeks.