Ding! Ding! The next round in the console wars has begun. Coming off a series of stinging losses to the Xbox 360, including an exorbitant $599 launch pricetag, lack of exclusives compared to the Xbox 360 and a subpar member subscription service, Sony is turning the page with the PlayStation 4. Priced at a competitive $399, the PS4 shows that Sony has been listening to its users, overhauling the controllers, improving the interface and embracing social -- all in attempt to win back the fanbase it lost in 2006.