Las Vegas (NV) – Since the high definition format war has been decided and Blu-ray is slowly but surely moving into more and home homes, video enthusiasts may be looking for the next thrill: Red just announced its Red-Ray player, the only "Beyond HD" playback device we are aware of - supporting movies with a resolution of up to 4096 x 2048 pixels.
Have you ever wondered why Blu-ray players are marketed as "Beyond HD" devices? This phrase has always bothered us as one of those deceiving marketing phrases. High Definition is defined as 720p, 1080i and 1080p resolutions (1280 x 720, 1920 x 1080i, 1920 x 1080p pixels) and since Blu-ray reaches up to 1080p, it is "just" HD.
If you want to go "beyond" HD you will have to increase the specifications of the standard and especially its resolution. RED has done just that and has become the only Beyond HD company we know of.