Microsoft Fires The Next Shot in the Advertisement Battle with Xbox One McLaren MP1 Taxi Cab

Looks like Microsoft is preparing to fire the next shot in the pitched next generation advertisement battle with a new stunt: a luxurious McLaren MP1 Taxi cab that has been spotted today in New York and is probably the protagonist of an upcoming Xbox One commercial.

[HelpfulGamer]

Keep burning your money MS, keep it burning it. XD

[Abriael]

I doubt they bought the car. Normally those used for this kind of stunts are borrowed.

[xHeavYx]

Is it taxi advertisement day or something?
http://n4g.com/news/1389502...

The car looks good, but I can't stand yellow sports cars (I know taxis are supposed to be yellow most of the time), especially my neighbor's Gallardo

[steve30x]

Even if it was borrowed they had to pay somebody so that they can use it , they needed to get a permit for the locations they were going to shoot which isn't free , they had to pay insurance and they had to pay a driver to drive the car etc. It was'nt free.

This is one reason why the console is so damned expensive. They go too far with the advertising.

[Reverent]

Realistically, a 2 door taxi cab is super inconvenient. I get it, it's a nice car, but even so, what's the point if you're still only going 5 miles per hour in traffic?

[The_Con-Sept]

Everything Sony is doing they must try to one up. We as consumers see through this a lot. When you can't be original then no one will like you. No more Ctrl+C then Ctrl+V stunts man. It's getting old and it only reminds me of what Sony did first. Thanks for advertisong the Playstation 4 with your stunts M $.

[mewhy32]

How does this increase the resolution of games and get the bone released w/o kinect?

[nasnas76]

and the most original comment goes too...

[Dudebro90]

They already have more exclusive games coming out at launch than the competition. Try again idiot.

[Thegamer41]

http://a.disquscdn.com/uplo...

You were saying?

[Dudebro90]

Your list is horribly broken.

Tons of titles under PC and Platform are indeed coming to xbox one.

and 90% of your ps4 only games are downloadable indie games that no one will give a shit about.

[Abriael]

@Dudebro90: I suggest replacing "no one" with "I" :D

[SCW1982]

I love your name it really shows what an idiot you are. Ever heard of the game Journey? Now tell me how stupid indie games are. Oh wait you probably need to catch the bus to school.

[andibandit]

every time someone brings up indie games to win an argument i picture them shooting themselves in the foot.
if you love indie games more power too you, I for one am not buying a ps4 to play games that could run on ps1

[creeping judas]

@thegamer41

But about 50 of those games are "platform and pc". We all know that any game that comes out on a console and the PC, cannot be considered a console exclusive. Those are N4G rules!!

[Dasteru]

@creeping judas:

"Console Exclusive" means it is only on 1 console, PC doesn't count.

"Platform Exclusive" means it isn't on PC and is only on 1 console.

[Thegamer41]

@Dudebro

Take the indie games out of the list and the PS4 will still have more games. At the end of the day, indies are still games whether you like them or not (judging from your name, I could guess what games you like).

[isa_scout]

What he said was a bit fanboyish, but your response was no wiser. People will buy the Xbox One for two primary reasons: Halo(I'll eventually buy one for Halo) & because that's where all their friends are.
Claiming that the PS4s launch titles are a bit stilted at launch is a personal opinion. There may be more launch titles on the Xbox One, but I am of the mindset that quality trumps quantity any day of the week. Sony however has proven time and again that both quality and quantity can go hand in hand....but you'll have to purchase a playstation to understand what I'm talking about.
I prefer to purchase the console that I am certain will be supported throughout it's ENTIRE lifecycle.

[Stick89]

Seriously if they took half of what they put into marketing they could've made a much stronger system.

[MorePowerOfGreen]

Cool story bro

I'll be enjoying the most graphically impressive games on consoles with the most next gen features while you spread internet nonsense.

EDIT

LOL at the disagrees. Don't take my word for it just read what media say about XB1 exclusives. COD on XB1 runs better with better textues and BF4 looks better on XB1 with sharper image with better textures.

[Ron_Danger]

@green

Wait... When did you decide to preorder a PS4?!

[neoMAXMLC]

"COD on XB1 runs better with better textues and BF4 looks better on XB1 with sharper image with better textures."

You're good at making up lies.

[MRMagoo123]

Its a known fact COD on the xbone runs like a lame dog and looks like a launch ps3 game lol

[Killjoy3000]

It'd be pretty cool if during the ride you can play the console on a screen built into the dash or something.

[Chaostar]

Didn't Sony already do something similar?

https://www.youtube.com/wat...

[JoGam]

Stop. Ur making them mad.

[Bundi]

Who is them? One guy disagreed. Why would "them" be mad that SONY has done an ad? Did this article claim MS had just invented the concept of advertisinf? No? Then who could possible be mad?

Don't just say stupid stuff cause it feels good typing it.

[JoGam]

@Bundi....calm down, it ain't that deep. I wasn't talking about you.

Happy Gaming!

[jgrigs09]

Similar but doesn't look like it's taking you to your destination. It's driving you around and returning you from where they picked you up. Still, I would shit major balls, if someone took me for a ride in one of those

[Lboogieskells]

Micosoft following the leader, maybe they'll do 1080p next.

[Bundi]

People get mad at SONY for not advertising...
People get mad at Microsoft for advertising...

[IamTheStorm81]

Exactly.

"Gamers" are in their spite mode right now. Doesn't matter what Microsoft does right now, "gamers" will spew forth toxic venom regardless.

The hate comments I've been reading of late make me not want to visit any comment section any more. Some of you are such a drag that you ruin the experience of chatting with other gamers here.

Even though it won't change anything, I must plead with you all to back off. You're really killing comment sections for some of us. I'm not saying don't complain where complaining is warranted, I'm saying back off the extreme hatred and vitriol when it isn't warranted.

Proud buyer of both PS4 and XBO on day one.

[Dread]

dont call them gamers please, that is insulting.

they are just insecure haters.

[MrPerfect813]

True, shouldnt everyone be turning their attention to Activision and EA for lazy ass programming and i aint talking resolutions, i am talking about bugs ass games

[Stick89]

I think the problem is that Sony makes arguably some of the best hardware around, yet can't seem to figure out a way to sell it to people. And then you have Microsoft who create shoddy (RROD) lesser (Xbone) hardware and manage to convince people it's the second coming.

If they could just combine forces...

[Trekster_Gamer]

More lies from a sonybot.. The 360s was note stable than any version of the ps3...

But hey whatever lie makes you sleep at night troll

[Stick89]

You can deny the numbers all you want, the fact is the 360 was far more unstable and had far more failures than the PS3 ever did. The fact also stands that the Xbone is less powerful than the PS4.

If you want to get an Xbone because you enjoy it's exclusive games, or you want a box that has a larger focus on other media, great! Go for it, idc, that's your choice.

What I stated is still the truth, and the numbers back it up.

[PixelNinja]

It's any excuse to hate on Microsoft on N4G.

[Palaven]

Where is Sony advertising? Most of the world probably doesn't even know the PS4 exists.

[Abriael]

LOL.

Cool story bro.

[thehitman]

Since when did we have humans living on other planets? How is it up there?

[Hicken]

Considering how many more preorders for both hardware AND software the PS4 has over the XB1, I'd say that more of the world knows of the next PlayStation than the next Xbox, at the least.

[christocolus]

lmao....nice

[Baka-akaB]

That's pretty cool , i'll admit

[FanboyKilla]

Why are there only sony fans in a article about MS? I bet none of you have girls, jealousy and envy are not attractive. Actually its a sign of weakness. But then again no one is really talking about that Plain Station. Lol you do know you can have a x1 too. no need to hate. Nov.15 just another day. Lol Nov.22 next gen begins thats why you are here.

[Dread]

insecurity i guess.

[FrigidDARKNESS]

I totally agree. Its That type of behaviour that hve rubbed ganers the wrong way and cancelled their order to avoid associating with them.

[MRMagoo123]

yup no one cares about the ps4 at all http://n4g.com/news/1389566...

PS4 is just getting higher pre orders around the entire world and by the looks of it wayyyy ahead in the US, unless of course you guys are downloading your xbone online , i mean you use that excuse for game preorders i wouldnt put it past you to use it for the console itself lol.

[jgrigs09]

http://www.youtube.com/watc...

[jgrigs09]

http://www.youtube.com/watc...

[sprinterboy]

Maybe it's streetfighter online xbone vs ps4 matches

[jmac53]

It's a little embarrassing that MS is so reactionary to everything. Sony does something and they have to try to 1UP it. Desperate willy measuring.

[famoussasjohn]

What the hell do you consider advertising? That's how advertising has always been man.

Check out these advertisements - http://www.carzi.com/wp-con...

[jmac53]

Well there is smart advertising that instills confidence in the product and then there are these examples where they focus on attacking the competition in a stupid way. It makes them look petty and like they're overcompensating for an inferior product.

[GrandTheftZamboni]

Maybe next next gen they'll figure out they should try to 1up Sony's hardware not ads.

[GenericNameHere]

Dang, this is sweet!! Trying to one-up the Hadouken Cab or not, I wouldn't mind getting a free ride on this expensive and awesome car! :D

[Jeebus]

That's pretty cool, but I would kill myself if I got into a McLaren just to sit in traffic.

[Lboogieskells]

The Xbots crabbing about others opinions are what ruin the comment section. If you don't like whats being said, disargree with it and then move to the next comment.