Sales of Nintendo's latest portable surged last week after retailers cut the price.
2DS was launched three weeks ago alongside Pokémon X and Y. The machine was on sale for around £110, but last week major retailers including Argos, Amazon and Tesco cut the machine to under £100 to coincide with the school half-term
It proved to be the magic price point, as sales of 2DS has shot up 64 per cent week-on-week. 2DS was comfortably the UK's best selling console last week, and that's without combining the sales of 3DS and 3DS XL.